Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mob...
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Lead source for Competitive Intelligence, Customer Insights and Market Studies to support current and forward model strategy.
Develop suitable strategy and brand plans for portfolio including ongoing revenue improvements (SIP/SVP New Product Requests, Vehicle Personalization opportunities, Mix Management).
Support Product Marketing with development of Market Equations (Price, Volume, Mix) throughout the GPDS milestones prior to Program Approval.
Lead Brand Marketing inputs to launch process including pricing, wholesale guide, launch mix and brochure approvals from Program Approval to Job#1.
Lead in proposing pricing strategy for portfolio, assessing impact on volume, product specification, variable marketing, revenues and brand. Key post <PA> events: Launch Readiness, SoMP Updates, Job#1 pricing and MY pricing.
Interface with LVEA requirements to ensure availability of PP / MP1 units when and if required.
Provide input to Volumes Planning (FPV) development to support cycle plan updates.
Support Order Guide/PCV development, Brochure/website approval and wholesale deck development.
Approve technical product information in brochures and websites.
Deliver on portfolio complexity reduction and revenue/profit increase.
Coordinate and manage fixed marketing / Co-Op and market view platform.
Interface with Distributors in Africa on regular intervals to develop / align on all product related discussions, product life cycle planning, product optimization, pricing strategies and volume discussions developments
Qualifications
Bachelor in Business from a reputable university. MBA is a plus.
Automotive industry experience
Business plan development and implementation experience
Gmail
Yahoomail