Brand Relations Manager at Mr Price Group

Purpose

We’re looking for a dynamic, talented Brand Relations Project Manager to join our Brand team. If you are passionate about fashion, PR and influencer relationships, consumer marketing campaigns and events/activations, this role could be for you!                                                                                                                                                                    

key responsibilities

• Work with Brand Head to plan and execute the seasonal marketing strategy and calendar for PR and influencer marketing, brand sentiment marketing, sustainability and events.
• Profile and source influencers that align with the Mr Price brand and manage these relationships.
• Work with Brand Head to evaluate and access all sponsorship, collaboration & editorial opportunities for Mr Price, including new media publications and digital content creators.
• Manage budgets on all active projects.
• Manage PR communication with media and influencers on campaigns & projects, including briefing and content type, contract negotiation, payment and content deadlines.
• Compile clear and concise briefs for campaigns & projects.
• Work with the wider marketing team, especially social media team to execute campaign & project requirements involving talent and influencer management.
• Work with Brand Managers to brief & execute press and influencer product drops to deliver against marketing objectives.
• Compile monthly campaign report to track against strategy and report back into the business.
• Work with Brand Head and Brand Managers to develop and execute event/activation briefs to deliver against marketing objectives.
• Compile and roll out event/activation briefs, liaising with both internal and external parties.
• Assist in arranging all internal and external events/activations including budget management, working with creative/production team to execute creative idea and co-ordination with third party suppliers.                                                                                                     

Requirements

• As a prime candidate for this position, you should have a relevant Marketing/PR communications qualification.
• A minimum of 2 3 years’ experience in a similar position, preferably in a retail environment.
• Experience with planning and executing activations and events.
• Experience with working with influencers.
• Good understanding of social media and digital marketing.
• High proficiency in Microsoft Excel, Word and Outlook and PowerPoint.
• Advanced communication (written and verbal) /organizational /problem-solving skills.
• Good Interpersonal skills
• Attention to detail
• Good operational and executional skills
• Budget management