Brand Strategist at FourthRev

About FourthRev

FourthRev is a VC-backed, high growth EdTech start-up working with the world's best technology companies and leading global universities to impact the $11.5 Trillion digital skills gap. We are pioneering a new category of education that combines the best of career-focused skills development with the unique value of global universities to deliver powerful pathways to high-growth digital careers. 

In less than two years we have partnered with ten of the world's most recognized technology companies to deliver cutting edge courses with universities in Australia, the UK and the US. Our unwavering commitment to quality, student outcomes and shared value partnerships has resulted in excellent growth and investment from leading US and European EdTech VCs. We have been recognised by JISC as one of the top 20 edtech start-ups in the UK and by HolonIQ in the ANZ top-50. 

Brand Strategist - Your Mission

As our Brand Strategist at FourthRev, you play a key part in growing FourthRev internationally. You will be connecting our partner universities, our tech partners and the FourthRev brand in a way that helps best position the value of our courses and drive student sign ups. Being able to understand and report on content marketing performance is key to being successful in this role. 

Your core responsibility is to create a compelling narrative that takes our university partners' brand requirements into account and create key marketing assets that FourthRev will use to reach our core markets internationally.

We are on a mission to create a new vertical of online education that will combine the world’s leading universities with innovative and industry leading companies to give learners actionable career focused outcomes. You will be working on both strategy and execution of marketing our partner brands. 

It’s our mission to build out the best team in the world, and you’ll be a part of making that a reality.

What you'll be doing with us

• Take new courses and new partners to market

• Creating and testing content, using data to optimise results

• Assist in the production of marketing and brand assets to market and sell our courses

• Liaise with internal stakeholders on the development and sign off of marketing collateral

• Ensure all marketing assets are created according to our university brand guidelines and are signed off internally before use by outsourced provider

• Act as custodian of our university partner brands, providing direction and guidance to outsourced providers, and ensuring quality is maintained at all times

What you'll need to join us

• Have a data-driven approach to problem solving

• Strong written and verbal communication

• Ideally has experience with Google Analytics and/or other data tools.

• Creating and executing on user journey flow maps

Who you are 

• An experienced copywriter with experience leading brand thinking and planning

• Has worked in a fast paced environment

• Proactively solves own problems

• Has a strong growth mindset

• Hands on, in house brand experience

• High attention to detail

• Stays up to date with marketing best practices and trends

• Has had exposure to / has worked in team who do education marketing 

• Is able to document their thoughts and plan well

• Thorough understanding of marketing principles and practices

• Has some background in marketing and/or business management