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FourthRev is a VC-backed, high growth EdTech start-up working with the world's best technology companies and leading global universities to impact the $11.5 Trillion digital skills gap. We are pioneering a new category of education that combines the best of career-focused skills development with the unique value of global universities to deliver powerful pathways to high-growth digital careers.
In less than two years we have partnered with ten of the world's most recognized technology companies to deliver cutting edge courses with universities in Australia, the UK and the US. Our unwavering commitment to quality, student outcomes and shared value partnerships has resulted in excellent growth and investment from leading US and European EdTech VCs. We have been recognised by JISC as one of the top 20 edtech start-ups in the UK and by HolonIQ in the ANZ top-50.
Brand Strategist - Your Mission
As our Brand Strategist at FourthRev, you play a key part in growing FourthRev internationally. You will be connecting our partner universities, our tech partners and the FourthRev brand in a way that helps best position the value of our courses and drive student sign ups. Being able to understand and report on content marketing performance is key to being successful in this role.
Your core responsibility is to create a compelling narrative that takes our university partners' brand requirements into account and create key marketing assets that FourthRev will use to reach our core markets internationally.
We are on a mission to create a new vertical of online education that will combine the world’s leading universities with innovative and industry leading companies to give learners actionable career focused outcomes. You will be working on both strategy and execution of marketing our partner brands.
It’s our mission to build out the best team in the world, and you’ll be a part of making that a reality.
What you'll be doing with us
Take new courses and new partners to market
Creating and testing content, using data to optimise results
Assist in the production of marketing and brand assets to market and sell our courses
Liaise with internal stakeholders on the development and sign off of marketing collateral
Ensure all marketing assets are created according to our university brand guidelines and are signed off internally before use by outsourced provider
Act as custodian of our university partner brands, providing direction and guidance to outsourced providers, and ensuring quality is maintained at all times
What you'll need to join us
Have a data-driven approach to problem solving
Strong written and verbal communication
Ideally has experience with Google Analytics and/or other data tools.
Creating and executing on user journey flow maps
Who you are
An experienced copywriter with experience leading brand thinking and planning
Has worked in a fast paced environment
Proactively solves own problems
Has a strong growth mindset
Hands on, in house brand experience
High attention to detail
Stays up to date with marketing best practices and trends
Has had exposure to / has worked in team who do education marketing
Is able to document their thoughts and plan well
Thorough understanding of marketing principles and practices
Has some background in marketing and/or business management
Note: Never pay for any training, certificate, assessment, or testing to the recruiter.
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