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  • Posted: Apr 28, 2025
    Deadline: Not specified
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  • HEINEKEN - the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and speciality beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused...
    Read more about this company

     

    BTL Manager Savanna

    KEY RESPONSIBILITIES:

    • Develop and implement BTL marketing stratergies that align with the brand and commecial objectives
    • Identify consuemr engagement opportunites across touchpoints such as retail, events and direct -to-consumer channels
    • Support the creation of the brand's intergated commercial plan with BTL components
    • Plan and manage BTL budgets for effective resource allocation and return on investment
    • Lead execution of BTL campaigns: activations, in-store promotions, sampling, trade marketing, and roadshows.
    • Ensure brand activations are delivered on time and in full, across relevant geographies and channels.
    • Manage development of BTL assets with agencies and vendors to ensure brand consistency and quality.
    • Support new product launches and relaunches by driving in-market visibility and engagement.
    • Ensure all BTL activity adheres to brand guidelines and regulatory requirements.
    • Continuously seek innovative activation formats, experiential marketing ideas, and digital integration in BTL spaces.
    • Leverage shopper and consumer insights to refine activation plans and improve campaign relevance.
    • Collaborate with internal stakeholders (Sales, Trade, Digital, Finance, Supply Chain) for alignment and seamless execution.
    • Manage agency relationships and performance to deliver on creative briefs, activation plans, and timelines.
    • Provide strategic direction to regional/national trade marketing teams to ensure alignment with brand objectives.
    • Track BTL campaign performance using clear KPIs (reach, engagement, sales uplift, ROI).
    • Conduct post-campaign evaluations and deliver insights to improve future executions.
    • Maintain a clear inventory and usage log of promotional materials and brand assets.
    • Report and monitor actual vs. planned BTL spend to ensure on-budget delivery.

    EDUCATIONAL QUALIFICATIONS

    • A relevant and recognized Bachelor’s, Masters or Post-Graduate qualification in Commerce, Marketing, Economics, Business Science or related field.

    PROFESSIONAL EXPERIENCE AND PERSONAL ATTRIBUTES

    • 3-5 years of experience in BTL marketing, brand activation or trade marketing within an FMCG environment
    • Expericence working cross-functional teams and external partners
    • Proven record of managing end-to-end campaigns that drive business performance
    • Strong project management and negotiation skills
    • Excellent stakeholder management and negotiation skills
    • Analytical thinker with the ability to extract insights from campaign data
    • Highly creative with attention to detail and passion for consumer experience
    • Comfortable in a fast-paced, dynamic environment with multiple priorities
    • Budget management and Financial accumen

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    Method of Application

    Interested and qualified? Go to The Heineken Company on careers.theheinekencompany.com to apply

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