Business Unit Director at Avatar International

Duties

Client leadership and strategic guidance

• Serve as the primary client lead, managing and advising the client’s strategic communications objectives to support business goals.
• Establish strong relationships with senior-level stakeholders, positioning the agency as a trusted partner.
• Develop and execute PR strategies that align with the client’s growth objectives, focusing on innovation, market insights, and cultural awareness within the African region.

Team leadership and Development

• Lead and mentor a team of 10+ PR professionals, promoting a collaborative and high-performance environment.
• Set clear objectives and conduct regular performance evaluations to ensure the team meets individual and collective goals.
• Support team members with professional development opportunities and foster a culture of accountability, creativity, and excellence.

Campaign Management and Execution

• Oversee the development and execution of proactive campaigns to drive organic revenue, enhancing the client's market position and visibility.
• Ensure all campaigns are delivered on time, within budget, and meet high standards of quality and effectiveness.
• Provide insights and regular reporting on campaign performance.

Financial Management & Billing

• Manage accurate financial record-keeping and billing processes, ensuring invoices are issued on time and aligned with the agreed scope of work.
• Monitor and control project budgets to stay within allocated resources, reporting on financial performance to senior leadership.
• Develop forecasts and financial reports to track account profitability and drive revenue growth opportunities.
• Oversee billing reconciliation, and client approval processes, and maintain 100% billing accuracy across all accounts.

Organic revenue growth

• Identify and develop strategies to generate organic revenue through new PR campaign ideas, upselling opportunities, and additional agency services.
• Present proposals to expand client services, demonstrating the agency's value-add and innovation.
• Work closely with the leadership team to align on revenue targets, supporting new business acquisition and account retention.

Qualifications and Experience

• Bachelor’s degree in Public Relations, Communications, Marketing, Business, or a related field
• Minimum 15 years of PR experience with 5-7 years in a leadership role.
• Proven experience with financial management, billing processes, and revenue generation strategies.
• Track record of successful PR campaign management in the consumer tech space, ideally within the African market.
• Excellent communication, presentation, and interpersonal skills with demonstrated leadership ability.