Business Unit Director - Digital at Wunderman Thompson

Position Description  

• Leads insightful communications plans, strategies and creative work, together with effective implementation; drives allocated Accounts proactively from a Business Perspective; is ultimately responsible for relationship between Agency and Client (driving strong & enduring Client/Agency working relationships), drives Integration of the Agencies offerings effectively. Is ultimately responsible for all financials & profitability (for Client & Agency). The BUD also has a strong HR focus. 

Main Areas of Responsibility

Account management

• Relationship building and brand ambassador for the Agency
• Business Approach to leading Account within the Agency
• Strategic management (overall health and performance of the account)
• Effective channel, strategies & creative implemented to achieve objectives
• Workflow process (implementation and continuous improvement)
• Operational management (timing plans, resource capacity management, managing profitability, driving operational efficiencies, financial management)

Managing escalations with client and agency leadership team

• Manage process and continuous improvement
• Effective and timeous communication
• Problem solving

Managing client and leadership expectations

• Driving effective and timeous communication
• Solutions centric and service orientated
• Ensuring all actions agreed to are managed and delivered accordingly

 Commercial management of the account

• Effective scoping of all business unit requirements
• Budget and forecasting
• Resource planning and effective management of scope requirements to ensure timeous delivery and profitability within each business unit
• Recon Management
• SOX compliance
• Out of scope requirements: management, effective quoting and planning
• Financial administration

Managing client service team performance

• Team leadership and mentoring
• Ensuing agency provides client with service excellence
• Ensuring client service team are successfully meeting their KPAs, Business goals and development requirements.
• Performance Management

Experience/Qualifications

• 2- 3 years Digital Marketing experience
• 2-3 years Business Unit Director experience
• Brand management or marketing communications diploma or degree 
• Minimum 12 years in marketing communications role – strategy, advertising, research or marketing