Campaign Manager: Category Growth Specialist at takealot.com

• Takealot.com, a leading South African online retailer, is looking for a highly talented Campaign Manager: Category Growth Specialist to join our team in Cape Town. 
• We are a young, dynamic, hyper-growth company looking for smart, creative, hard-working people to join us. We offer market-related benefits, a great work environment, and a promise that you won’t be bored as long as you are prepared for a challenge and want to build something great.

This role reports to the Head of Performance & Projects

Your responsibilities will include:

• Develop and implement a social media paid content strategy that supports takealot.com’s Marketing objectives (with external counsel/workshop from brand strategy partners where required). Integrating Paid and Organic, with Paid strategic & implementation support from our Head of Performance Marketing and external agency.
• Run, Optimise, and Manage Takealot’s performance channels with a core focus across Paid Social, and reporting on a daily, weekly, and monthly basis to the internal and external stakeholders.
• Liaise with other departments to direct the marketing priorities that enable business success across paid social & other paid media channels.
• Build and maintain relationships with our commercial partners at an account manager level and advise on best practices across performance and organic media channels.
• Develop & execute Paid Social Media strategies for key business categories
• Work closely with the Social Media Manager to align organic & paid strategies and campaigns across social media. 
• Work closely with the Social Media Manager to build channel-specific content plans that engage and excite followers across all social media channels
• Execute all commercial paid campaigns as booked by the Advertising or Retail Marketing teams
• Technical implementation of campaign strategies (campaign setup, bidding strategy executions, and feedback loop),  and A/B test across all performance marketing channels.
• Run, Optimize and Manage our campaign sets across various channels(Google, Facebook, TikTok etc) and platforms (web + app)
• Develop, scale, and continuously refine and optimize our campaign strategy for the future, ensuring our full-funnel marketing strategy complements each performance channel.
• Plot out the category-specific growth across digital channels, identifying strategic growth audiences and building a high-quality category-specific media plan.

Attributes required:

• Data-driven decision-making capabilities with the ability to converse with all levels of management about their approach.
• A strong problem-solving and solution-orientated mindset.
• Attention to detail in all levels of their approach to campaign management. (Campaign set up and reporting)
• E-commerce experience (Required) 

Qualifications and Experience:

• A tertiary qualification is required preferably in Marketing, Statistics, Mathematics, or Computer Science 
• At least 3-5 years of experience in a campaign manager role.
• Certifications: Google Ads (Required) Google Analytics (Required) DoubleClick (Beneficial)
• Experience on the following platforms:
  • Google Ads (Required) - Includes Search(Required), Shopping(Required), Discover(Beneficial), YouTube(Required), and App Campaign (Beneficial)
  • Google Marketing Platform: (Having experience across all is beneficial but not required)
• SA360 (Beneficial)
• DV360 and CM360 (Beneficial)
• GA360 (Beneficial) and GA4(Beneficial)
• Experience on the following platforms Social Platforms:
  • Meta Ads ( Facebook, Instagram, Whatsapp) (Required)
  • TikTok (Required)
  • Snapchat (Beneficial)