Campaign Specialist (JG7) at Santam Insurance

WHAT WILL MAKE YOU SUCCESSFUL IN THE ROLE?

• Analyse and ensure an optimized ROI and performance of leads according to risk appetite, cost of acquisition and propensity for conversion.
• Campaign design and management of existing consented lead portfolios, business cross and upsell portfolios, business communication and marketing campaigns. 
• Develop and execute multi-channel marketing campaigns to meet business objectives, including email, social media, digital and SMS advertising.
• Collaborate with cross-functional teams to ensure that the campaign creatives and messaging are aligned with business objectives.
• Manage campaign budgets and timelines and ensure that the campaigns are executed timeously and within budget.
• Measure and report on key metrics, including campaign performance, ROI, and conversion rates.
• Utilise insights to optimize campaign performance.
• Manage relationships with external vendors, creative agencies and data providers, to ensure campaign success;
• Stay up to date with industry trends, best practices, and make recommendations for new and innovative marketing campaigns;
• Provide regular campaign updates to key stakeholders, including management and other cross-functional teams.

QUALIFICATIONS AND EXPERIENCE

• Completed Gr12  and Bachelor’s Degree
• Minimum of 3 years of experience in campaign management and execution.
• A proven track record in driving revenue growth and achieving business objectives.
• Experience in multi-channel campaign execution, including email, social media, digital advertising, and SMS;

KNOWLEDGE AND SKILLS 

• Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
• Ability to analyse data and make data-driven decisions, with a solid understanding of marketing analytics and measurement.
• Excellent communication, interpersonal, and relationship-building skills, with the ability to work collaboratively with cross-functional teams.
• Knowledge of marketing automation tools, such as Everlytic, Avaya and D365.