Category Manager - Westville at RCL Foods

Qualification

• A Degree or Diploma in Marketing or Business Management (3 years)
• Valid Code EB Drivers licence

Skills and Experience

• Budget planning and cost management
• Analytical thinking
• Project management
• Marketing management principles and practices
• Market research methodologies
• Category management principles
• Consumer behaviour
• Competing products
• Business processes

Duties & Responsibilities

Category Management

• Analyse shelf health (on-shelf availability, right forward share, best shelf position).
• Analyse pricing data (from relevant pricing tools).
• Monitor product availability, visibility and affordability and consolidate feedback into actionable plans for the customer team to implement.
• Use and leverage specific category insights.
• Execute brand standards (brand DNA) and support development and execution of channel-specific brand standards.
• Measure and review category performance; retail/wholesale margins and customer profitability.

Information Analysis, Management and Reporting

• Provide detailed reports illustrating trends, predictions, and relevant strategies, with a focus on NRM analytics.Analyse and interpret key data.
• Provide regular reports on category results including NRM results
• Assist in the production of reports, data, presentations and any other items deemed necessary to support the sales function.

New Product Launching

• Develop and deliver new product launch plans in the trade, with required analysis and feedback.
• Support new product introductions for listing into mix.

Customer Relationship Management

• Ensure that critical customer information is available to the customer team.
• Identify customer information requirements.
• Follow up and ensure that sales team initiatives (customer plans) are effectively implemented with the identified customers.
• Prepare, analyse and present category reviews to customers and interact with customers on assortment analysis, category performance and ranging.

Category Planning

• Support the annual joint business planning process through data analysis and opportunity identification.
• Run customer-specific category management projects.
• Integrate research insights into the category process for actionable on-ground deliverables.
• Develop proposals and recommendations for customers in executing category management projects, including NRM Initiatives
• Drive category management projects liaising with the front end & operations team to ensure smooth implementation including NRM practices.

Performance Evaluation

• Measure and review category performance and customer profitability.
• Compile and consolidate business dashboards, scorecards, and measurements, conducting category performance analysis (including causes of deviation) with an eye on NRM opportunities.