Client Strategist (Digital Marketing Manager) at EyeCarePro

About the Role

• As a Client Strategist and Digital Marketing Manager, you will oversee a portfolio of client engagements and play a leading role in developing and guiding digital marketing strategies that drive measurable growth. You will operate within a structured system that leverages technology, data, AI solutions, and cross-functional collaboration to deliver meaningful value to clients—while also identifying opportunities to improve workflows, automations, and overall efficiency.

This role is ideal for someone who excels at:

• Building and maintaining strong client relationships.
• Communicating complex ideas in a clear, simple way.
• Thinking critically and proactively solving problems.
• Staying organized while managing multiple priorities.
• Learning new tools, systems, and technologies quickly.

Key Responsibilities

• Client Relationship Management: Serve as the primary point of contact for an assigned portfolio of client engagements, delivering an exceptional experience and maintaining high retention.
• Data-Driven Growth Strategies: Develop and guide digital marketing strategies aligned with client goals; track key performance metrics and continuously refine strategies based on data, trends, and evolving client needs.
• Value Demonstration: Communicate the value and impact of our work by preparing and delivering reports, translating performance data into clear, actionable insights.
• Cross-Functional Collaboration: Partner with internal teams (SEO, web development, content, design, etc.) to ensure high-quality deliverables are executed on time and aligned with client goals.
• Systems & Optimization: Utilize SaaS platforms, reporting systems, and AI tools to manage and optimize performance while identifying opportunities to improve workflows.

Key Skills & Experience

• Experience: 3–5 years of experience in a client-facing marketing role, agency setting, or as a lead marketer within a professional service organization.
• Marketing Knowledge: Experience with digital marketing channels such as SEO, PPC, website design, social media, email marketing, and content marketing.
• Technical Proficiency: Familiarity with platforms such as Google Analytics, Google Business Profiles, CRM systems, and SEO tools (SEMrush, Ahrefs, etc.).
• Communication: Strong verbal and written communication skills with the ability to build trust and rapport with clients.
• Industry Bonus: Experience in eye care, healthcare, or professional services is a plus.