Communications and Engagement Lead at Aspen Pharma Group

Responsible for scoping, facilitation and planning for Communication and Engagement activities (both key Internal and External). Working closely with the Leadership Team and senior business leaders to develop campaigns and messaging platforms

Key Responsibilities:

Strategic Communications

• Manage the implementation of internal and external communication campaigns and plans
• Development and implementation of communication plans, programs and content to support marketing and business development in line with key business imperatives.
• Develop and implement effective communication strategies that build customer loyalty programs, brand awareness, and customer satisfaction.
• Create communication and marketing strategies for new products, launches, events, and promotions.
• Draft and disseminate Executive and HOD communications as required
• Manage updates to the design and content on the corporate intranet
• Contribute in the communications decision-making processes, based on best practices, Industry standards and prevailing policies and procedures
• Contribute towards enhancement of policies and procedures on an ongoing basis
• Drive communication plans for change management projects and interventions
• Oversee the implementation and delivery of communication products for internal and external projects
• Perform quality checks on all communication prior to distribution
• Oversee the development and monitoring of content for social media
• Management of internal Communications that includes but are not limited to:
• ?  ExCo Emails
• ?  Group memos
• ?  Group newsflash
• Draft content by facilitating interviews with relevant stakeholders and compiling compelling content
• Maintain activity calendars, task lists and action items for the delivery of communication products and report on progress
• Generate business writing as required

Contact Centre

• Initiate, develop, implement and evaluate operational strategies, projects and action plans in order to improve the effectiveness of the Contact Centre
• Monitor and measure performance and apply continuous or innovative improvement interventions in the unit
• Build relationships with superiors and with stakeholders across the value chain
• Apply the principles of risk, financial and knowledge management and business ethics within internal and external regulatory frameworks
• Enhance the development of team and team members

Event Management

• Directs and oversees the planning of Internal meetings (i.e. annual Sales Conference, Cycle Meeting etc.) and special events for Aspen (i.e. Clicks Meeting)
• Coordinates all amenities, accommodations, and related departments including site selection, staffs, food, transportation, and audio or visual equipment
• Monitors and controls event budgets and negotiates all necessary contracts

Organizational Change Management (OCM)

• Develop an OCM communication plan and roadmap to improve adoption of new systems and platforms
• Manage development and execution of communications materials, draft email announcements, design promotional materials
• Support the project team to develop stakeholder/partner outreach and engagement efforts to obtain awareness, understanding, buy-in and support
• Work with multiple team members to recommend, develop and implement OCM strategies
• Support the design, development, implementation and revision of project plans, and adhere to established timelines

Engagement

• Assist in strategy for e-Learning
• Establish Learning Architecture
• Supervise overall e-Learning process, including: design, production, delivery, evaluation, budgeting, staffing, and scheduling
• Work with coordinators of various e-Learning teams
• Define project staff, technical requirements, features and functions

Requirements

Skills and Attributes:

Skills

• Demonstrates strong communications and business acumen to quickly and effectively become a trusted business partner
• Influences the building of strong collaborative relationships centred on collective delivery and shared outcomes
• Effective interpersonal and communication skills, including the ability to present clear and concise professional communications to a range of audiences inside and outside of Aspen
• Strong track record in event planning and management
• Ability to analyse and contextualise complex issues, identify key points to be addressed and develop effective, practical and simple plans to resolve problems
• Confidence in using a wide range of digital and social media
• Excellent organisational abilities and attention to detail – ability to prioritise
• Having a mindset that is pro-active in delivery and aligns with Corporate Communication
•  
• Internal Communications
• Business Partnering
• Creating Effective Content
• Project and Vendor Management

Digital - Web, Social, Mobile, Data Insights

Attributes:

• Strategic thinker with the ability to lead a dynamic, energetic and innovative team
• Advanced communication and collaboration skills across a range of audiences
• High degree of diplomacy and superior interpersonal skills
• Excellent social communication skills in addition to the high level of written and verbal communication requirements
• Good team-working skills, including the ability to build consensus across teams in order to prioritise and manage work load
• Attention to detail
• Energy, flair, adaptability and a willingness to learn
• Strong creative, strategic, analytical, organizational and personal skills
• Must be able to multitask and work well under pressure.
• Excellent organizational and leadership abilities.

Knowledge of:

• Marketing, communications and/or public affairs/external relations
• Healthcare, biotechnology, pharmaceutical industries
• Design and execution of marketing, communications and public relations activities
• Translating customer needs into a true customer experience through multiple communications channels
• Working with shared leadership and in cross-functional teams

Education and Experience

• Matric
• Degree in Marketing, Communications, Public relations, Business or related field or equivalent experience
• 8+ years of marketing experience
• 5+ years managerial experience
• 5 + years of business / agency experience in Communications
• At least 5 years' experience working at a digital / media agency or directly managing such a relationship as a brand client
• Written and verbal communication skills, including copy writing that is free of grammar and punctuation errors.
• Extensive experience and technical understanding across a wide range of digital marketing disciplines - including media, social, web, mobile, search, content, eCRM and data management
• Proven experience of personal involvement in the development, design and management of communications or engagement activity within a diverse and complex organisation