Community Management Specialist Dove at Unilever

WHAT WILL YOUR MAIN RESPONSIBILITIES BE:

• Develop and execute a community engagement strategy that aligns with the brand's overall marketingobjectives,fostering a positive and active online community.
• Manage the brand's owned channels, including daily monitoring, content posting, community moderation, and responding to comments and messages promptly and effectively.
• Bethe'voice'of the brand online,embodying the brand'sTone of Voice and building strong engagement with communities across social media platforms using our owned channels.
• Be the ‘ears’ of the brand through qualitative listening of comments on brand content, communitycontentandcompetitorbrandcontent – building a strong understanding of the communitiesweengagewith;includingsources of brand authority.
• Proactivelyidentifyandengagewithkeyonlinecommunitiesrelevanttothebrand.
• Conduct analysis of social media conversations, identifying trends, sentiment, and opportunitiestoimprovebrandmessaging and content.
• Championuser-generatedcontent(UGC),identifyingandelevatingauthentic content that resonates with the brand and its community.
• Workclosely with the Content Lead and Influencer & PR Lead to share community insights andinformcontent and campaign strategies.
• Managebrandreputation within the online community, addressing customer enquiries and concerns with empathy and professionalism, escalating issues as needed.

WHAT YOU WILL NEED TO SUCCEED:

Experiences & Ǫualifications

• Community Management Experience: Proven experience directly managing online communities, ideally for brands or in the beauty industry.

This could include:

• Growing and engaging social media audiences
• Creating and executing community engagement strategies
• Moderating online discussions and managing conflicts
• Trackingandanalysing community metrics
• ContentCreationExperience-Copywriting:Demonstratingthe ability to create engaging written content for social media, or other online platforms.
• Customer Service Experience: Experience interacting with customers, addressing enquiries, and resolving issues in a professional and empathetic manner.
• Experience with Beauty Brands: Working directly with beauty brands, retailers, or agencies is a significant advantage.