Consumer Insights Manager - Hydration at The Coca-Cola Company

Responsible for monitoring and identification of competitor's marketing strategy development e.g. pricing, sales and methods of operation; researches market conditions in local, regional or national areas to determine potential sales of a products/services; makes recommendations for the development of new products or services. Individual contributor that is fully proficient in applying established standards; knowledge base acquired from several years of experience in particular area; works independently; may coach other professionals.

Function Related Activities/Key Responsibilities

• Leads development of insights learning plan, including Identifying key insights-driven opportunities and threats by category and channel
  
  Development of creative strategy insights in support of business and creative brief, early and late stage creative development, consumer co-creation, evaluation and testing.
• Define insights protocols and deliver insights to Operational Unit Categories for brand strategy
• Devise, manage and deliver insights to Operational Unit Categories to support launch of new regional and local brands, driving the innovation pipeline, development of visual identity for regional and local brands and development marketing campaigns for regional & local brands
• Development of innovation opportunity identification, concept development and assessment, product and packaging development, early and late stage consumer co-creation, evaluation and testing.
• Devise, manage and deliver insights to IMX to support package design, design guidance and standards and apply thinking marketing around E2E consumer journey (Experience Orchestration and Experience Consistency)
   

Education Requirements

• Bachelors Degree
   

Related Work Experience

• 5+ years of experience including Consumer Insights, Market Research, Analysis, preference for additional Marketing, Innovation, experience
• Experience in working in TCCC system especially in insights / K&I role supporting categories is preferred
• Experience in being a part of a Regional, Global charter is an advantage
   

Functional Skills

• Market research techniques
• Insight approaches, trends and latest industry thinking
• Holistic analysis and business question resolution
• Consumer co-creation, communities and digital/influencer networks
• Shopper research, passive data streams and neuro techniques
   

What We Can Do for You: You will be part of the Africa team where teams are the new heroes and our leaders are inclusive orchestrators. Together, in pursuit of our Company Vision to craft LOVED BRANDS, done SUSTAINABLY, FOR A BETTER SHARED FUTURE, we will:

• Make our CULTURE Code inevitable
• Build winning CAPABILITIES
• Change the DNA of our organization to becoming ADAPTABLE