Content Strategist & Copywriter - Cape Town at Believe Resourcing Group

Purpose of the Job

• The Content Strategist is responsible for developing a content plan that delivers the communication strategy. It involves creating content aimed to inform, entertain, inspire, and engage customers. As a strategist, you will think up creative ways of engaging the audience online and produce engaging content types.

 
Main Activities/ Key Performance Areas

• Developing content ideas, creating copy & sourcing images against content pillars and themes, for all digital platforms.
• Populating the monthly content plan 
• Working closely with the research team, developing a good understanding of the Safely Home audience and attitudes toward road safety issues.
• Working closely with the Account Manager and production team to direct what should be filmed/shot to tie in with calendar themes.

 
Skills, knowledge, experience

• Storytelling. You are intentional with content creation, thinking about how the content "makes the customer" feel and the desired impact you want your content to have.
• Testing. You are curious about what words perform better when it comes to content results. You create a few content versions to test the waters, monitor results, and then push the version that is performing better.
• Content tools leader. You're on top of your game in understanding copy platforms that will help the studio drive the best and smartest copy outcomes. EG: copysmith AI to develop top-line copy tagline ideas/thinking or working directly in a canva or sprout.
• Collaborator. You're a team player working with the creative studio to produce the best content and chance for success. You know where to find and tweak content strategy templates, content calendar templates. You make it your mission to drive the best platform usage in order to work smarter (eg: canva where both copywriters and designers can collaborate to work smarter and faster or directly create content in sprout).

 
Education, Qualifications

• Tertiary qualification in communication/advertising/digital media
• At least 2 years in a full-time digital copywriting/Content Strategy/Copywriting role
• Reading and writing proficiency in English, isiXhosa and Afrikaans