Content Writer at Electrum

Description

Are you a storyteller that loves writing? We are looking for a mid-level B2B marketing copywriter to produce value driven content to support our integrated marketing campaigns. Your primary focus will be creating persona linked thought leadership content that will drive customer acquisition and retention.

Where you’ll fit in and what you'll do at Electrum

You will report directly to the marketing manager and will work with cross functional teams to support our mandate to increase the visibility of the company and its products, attract new customers, engage with existing customers and help to spread the word that Electrum is a great place to work.

Daily execution and duties include but are not limited to:

• Researching, writing, editing, storing, distributing, analysing, reporting, measuring, optimising and maintaining marketing content such as blogs, social posts, newsletters, thought leadership papers, infographics, videos, case studies, web pages, etc.

• Ensuring tone of voice and brand standards are met by developing and maintaining content guidelines including a keyword library, SEO best practice and website mappings

• Managing editorial and content calendars

• Managing the content budget

• Analysing, reporting and optimising existing content pieces

• Monitoring modern marketing and social media trends and best practices

• Conducting market research and monitoring industry trends and behaviours

• Collaborating with agencies, as relevant

Requirements

You are Electrum’s ideal candidate if you:

• Have a Bachelor’s degree in communications, English, linguistics, marketing or business

• Have a technical aptitude, B2B experience and some knowledge of the retail and banking industries

• Are capable of turning technical concepts into easily understood content

• Have a strong attention to detail and problem-solving skills

• Are a highly motivated, independent self-starter

• Are familiar with the latest marketing innovations

• Enjoy telling stories through a variety of media

What you can bring to Electrum

• A track record of researching, writing and editing copy for a minimum of five years

• Experience with content management systems, marketing analytics tools and other martech solutions

• Familiarity with SEO and keyword research best practices

• Understanding of social media tools

• Our customers include some of South Africa’s largest retailers and banks so strong evidence of your technical aptitude and business to business experience will elevate your chances

Benefits

A good work-life balance is very important at Electrum. You know when your brain has switched off for the day and you need to go for a surf, but you also know when the status report you have written is sloppy. At Electrum you will be expected to know when you deserve a surf and when you need to knuckle down and get the work done. For the more “knuckle down” days we make it worth your while with benefits such as:

• Onsite gym and shower facilities

• Daily cooked lunches and a stocked kitchen for the mid-day nibbles

• A rad coffee station where you can practice your cappuccino foam art

• Understanding that if an emergency comes up, family comes first

• Flexible work hours

• A recreational area with foosball, table tennis and fatsaks that are perfect for naps

To make sure that we stay a tight knit team, but still get to that surfing we have benefits such as:

• Company getaways

• Team socialising, hikes, getaways, and dinners

We have created a safe, transparent environment where:

• We know mistakes happen, and that’s okay. We even have a 3 step approach to dealing with them:

  1. Tell everyone about it

  2. Fix the mistake

  3. Tell everyone about it

• You are responsible for your actions – both the successes and the failures

• We talk openly about salaries and bonuses. At Electrum we believe it’s evident why some people earn more and others a bit less. It’s like being on a sports team where salaries are widely known.