Copywriter at Capitec Bank

Purpose Statement

• Capitec’s internal design studio is looking for a highly talented Copywriter. If you’re passionate about creating intuitive, beautifully crafted marketing campaigns across multiple brand touchpoints, we want you to join our studio and help shape our much-loved brand.

WHO YOU ARE

• A top-notch copywriter with a solid writing background and portfolio showcasing recent projects. Writing clear, concise copy comes naturally to you. You think about the big picture, the brand and the client takeout from concept to execution. You enjoy working with a team on a mission. You are well versed in collaborating with the brand, UX and business development folk to find elegant but practical solutions to messaging challenges. You love writing copy that speaks clearly to audiences across all demographics and have meticulous attention to detail.
• You are a clear and articulate communicator. You’re deliberate about your copywriting approach, and you incorporate feedback from the team and internal clients to evolve your copy. You thrive in a fast-paced, collaborative environment.

WHAT YOU’LL DO

• You are a key player in one of our design teams. Your involvement is from ideation to concept, production to launch, ensuring excellence, consistency and quality-of-design thinking. Digital campaigns are a focus, so you have solid experience across a range of mediums, including digital, social, integrated and sometimes even traditional.

Experience

YOU SHOULD HAVE

• An online portfolio showcasing your current/latest work. Please provide a link in your application
• At least 5 years’ experience in an agency/studio environment working on multiple accounts/brands and disciplines. We highly favour curious minds, tenacity, and cultural match
• A strong background in all writing mediums, especially digital and social media
• Proven experience in digital campaigns, including social media
• A talent for SEO and UX writing (that would give you rock star status)

WE HOPE YOU HAVE

• Ideation and prototyping experience
• At least 2 years’ experience working on multiple accounts/brands and disciplines in the financial sector
• JIRA experience working in sprints
• A great sense of humour

Qualifications (Minimum)

• Grade 12 National Certificate / Vocational
• A relevant tertiary qualification in Communication or Copywriting

Qualifications (Ideal or Preferred)

Knowledge

Min:
Knowledge of:

• Social media platforms
• Corporate environments
• Copywriting techniques and methodologies
• Internal communication and business processes

Ideal:
Knowledge of:

• Sharepoint
• InDesign and/or InCopy

Skills

• Communications Skills
• Presentation Skills
• Computer Literacy (MS Word, MS Excel, MS Outlook)
• Attention to Detail
• Problem solving skills
• Interpersonal & Relationship management Skills
• Commercial Thinking Skills
• Project Management Skills (Methodolgy Specific)
• Planning, organising and coordination skills

Conditions of Employment

• Clear criminal and credit record
• A valid driver's license and own vehicle is required
• Contactable via own mobile phone