Copywriter Marketing - Kenilworth at Pick n Pay Stores Limited

Job Purpose:

To translate marketing and branding strategies into innovative and exciting campaigns by developing effective and meaningful content, copy, ideas and scripts in the in-house creative team.

Requirements:

• Relevant tertiary qualification
• 2 - 5 years’ experience in copywriting for advertising or marketing agencies
• Knowledge/understanding of storytelling principles across various channels and digital

Competencies:

• Ability to work independently or with a team to meet deadlines
• Excellent organizational skills and multitasking ability
• Critical thinking skills
• Ability to influence people through creative ideas and written work
• Relate well to people – good team worker
• Interpersonal skills
• Attention to detail
• Assertive, confident and Driven
• Initiative and sense of urgency

Responsibilities:

• Working with the creative team to create exceptional creative work
• Using key messages to develop work for multiple communication channels, including ATL, digital and non-traditional
• Producing a variety of high-quality copy solutions, from punchy short-form to persuasive long-form.
• Interpret creative briefs to develop concepts for execution with assigned brands
• Research and understand a client’s needs and target audiences, through online searches, reviews of existing research, interviews with subject-matter experts, and in-person meetings
• Write original copy and edit content for a range of marketing and communications materials
• Collaborate with a team of account managers and creative staff, from concept development to delivery of final product
• Present copy concepts and final deliverables to internal team — and to client representative when requested — and participate occasionally in client pitches
• Revise copy based on internal feedback