Creative Content Producer: Marketing at Stellenbosch University

Duties/Pligte

• Producing targeted, brand-aligned content and messaging plans, underpinned by the Vision 2040 and the Brand Positioning Strategy, that reflects and adheres to Stellenbosch University's tone of voice and brand personality;
• Producing engaging, clear content, including copy for different platforms and channels such as print and digital adverts, videos, mailers and invitations, and brochures;
• Producing and proposing brand-aligned content for a variety of internal stakeholders;
• Implementing communication strategies with the marketing and corporate communications teams to create comprehensive communication plans that align with the overall marketing objectives and target audiences;
• Enhancing brand awareness of institutional and flagship events through compelling messaging, event coverage and the optimisation of content cadence;
• Assisting with concept development of brand communication and marketing campaigns, aligned to the brand positioning strategy and annual plans;
• Interpreting creative direction and turning it into persuasive content;
• Collaborating with the design team to create visually appealing and on-brand marketing collateral;
• Conducting market research to identify preferences, trends, and competitors' activities to inform brand-led campaigns and activities;
• Preparing reports and providing insights to optimise brand communication and improve results;
• Organising and managing digital brand assets including articles, adverts, video, and graphics.

Job Requirements/Pos Vereistes

• Bachelor's degree or equivalent from a reputable advertising school or tertiary institution;
• Five years' experience in communication, branding, or marketing;
• A strong trackrecord of producing copy for advertising or marketing campaigns across multiple platforms;
• Exceptional skills in campaign content writing, including scriptwriting for video content;
• Proven success in implementing digital strategies or campaigns;
• Proficiency in the MS Office suite, Adobe suite (especially InDesign and Photoshop), and digital or content management platforms, such as WordPress, Everlytic(will be advantageous), and CRM, among others;
• Experience with SEO, advertising and copywriting: storytelling, creative content, short-form, and long-form text;
• Creativity, adaptability, and the ability to work collaboratively within a team;
• A portfolio of writing samples, which demonstrates creativity and skills.

Recommendation/Aanbeveling

• A firm grasp of cultural sensitivity, cultural management, global trends, etc.;
• An understanding of higher education marketing and communication.