CRM Campaign Manager at PEP

PURPOSE OF THE JOB

To coordinate all campaign management activities in accordance with the strategic operating plan.  To identify the best use of customer data requirements that maximises campaign response and report back to key stakeholders on all campaign and data initiatives in line with agreed timings.

KEY RESPONSIBILITIES

• Manage the procedure, implementation, tracking & measurement of marketing direct customer campaigns, on time and within budget
• Collect and use data to evaluate existing campaigns and to inform new campaigns
• Ensure PEP’s brand and identity are adhered to in campaigns & in all direct communication channels
• Evaluate the effectiveness of campaign strategies, maximise campaign responses and identify gaps and opportunities to improve the customer experience and communicate to all key stakeholders
• Liaise with research analyst in respect of data enhancement to ensure that the integrity of the customer database is maintained
• Run the internal “Know your customer” campaign and implement the program as per business needs 
• Brief external partners like agencies and others to assist with the running of the program

JOB INCUMBENT REQUIREMENTS

• 3-year diploma/degree i.e. BComm or Marketing
• 3-5 years’ experience in campaign management
• Experience in running  retail campaigns
• Solid knowledge of managing a marketing campaigns calendar
• Retail and loyalty background will be preferred 
• Relevant legislation relating to customer data, CPA POPI
• Advanced computer literacy skills - Google Suite
• Competencies required: Problem assessment; Decision-making; Leadership; Results driven; Resourcefulness; Planning, organising and control; Negotiation and influencing; Strong analytical skills; Business acumen; Communication skills (both verbal and written); Building and maintaining relationships as well as Stress tolerance