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  • Posted: Feb 10, 2020
    Deadline: Feb 17, 2020
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    Welcome to PEP! PEP is Africa’s largest single brand retailer operating around 1800 stores in Southern Africa. As well as clothing and footwear, PEP sells homeware, FMCG, cellular and airtime products and also offers a range of other services such as cash-backs, Capfin (for loans), funeral policies, cross-border money transfers, selected bill payments,...
    Read more about this company

     

    CRM Campaign Manager

    PURPOSE OF THE JOB

    To coordinate all campaign management activities in accordance with the strategic operating plan.  To identify the best use of customer data requirements that maximises campaign response and report back to key stakeholders on all campaign and data initiatives in line with agreed timings.

    KEY RESPONSIBILITIES

    • Manage the procedure, implementation, tracking & measurement of marketing direct customer campaigns, on time and within budget
    • Collect and use data to evaluate existing campaigns and to inform new campaigns
    • Ensure PEP’s brand and identity are adhered to in campaigns & in all direct communication channels
    • Evaluate the effectiveness of campaign strategies, maximise campaign responses and identify gaps and opportunities to improve the customer experience and communicate to all key stakeholders
    • Liaise with research analyst in respect of data enhancement to ensure that the integrity of the customer database is maintained
    • Run the internal “Know your customer” campaign and implement the program as per business needs 
    • Brief external partners like agencies and others to assist with the running of the program

    JOB INCUMBENT REQUIREMENTS

    • 3-year diploma/degree i.e. BComm or Marketing
    • 3-5 years’ experience in campaign management
    • Experience in running  retail campaigns
    • Solid knowledge of managing a marketing campaigns calendar
    • Retail and loyalty background will be preferred 
    • Relevant legislation relating to customer data, CPA POPI
    • Advanced computer literacy skills - Google Suite
    • Competencies required: Problem assessment; Decision-making; Leadership; Results driven; Resourcefulness; Planning, organising and control; Negotiation and influencing; Strong analytical skills; Business acumen; Communication skills (both verbal and written); Building and maintaining relationships as well as Stress tolerance

    go to method of application »

    Customer Insights Data Analyst

    PURPOSE OF THE JOB

    Be the custodian of retail product and customer performance data intelligence, to create and evaluate business opportunities through the analysis of internal and external data.

    KEY RESPONSIBILITIES

    • Analyse market data, to understand and articulate category insights and shifting trends
    • Review data of campaigns/promotions strategies to identify gaps and improve ROI
    • Understand and align market insights to improve retail product strategies 
    • Assess customer opportunities, analyse competitor behaviour and interpret retail strategy
    • Track the effectiveness of promotions and the reliability of forecasting, whilst monitoring the effect on consumer demand and supply competitor pricing
    • Provide a data/insight-driven plan to develop and build category and overall business objectives
    • Analyse data to identify prospective opportunities and conduct the related due diligence

    JOB INCUMBENT REQUIREMENTS

    • 3-year diploma/degree i.e. BComm or Marketing
    • 3 years’ retail experience, preferably in market research or insights
    • Working knowledge of data analytics tools 
    • Experience in developing management reports within a Planning/Sales environment as well as generating key insights from them
    • Knowledge of statistical software ( e.g. SPSS, SAS, Sequel, Python) would be an advantage
    • Computer literacy – MS office and/ or Google- Suite
    • Competencies required: Problem assessment; Decision-making; Results driven; Resourcefulness; Planning, organising and control; Negotiation and influencing; Strong analytical skills; Business acumen; Communication skills (both verbal and written); Building and maintaining relationships as well as Stress tolerance

    CLOSING DATE: Friday, 14 February 2020

    If you are interested and meet the minimum requirements, please submit your CV. 

    If you do not hear from us within 4 weeks of the closing date of this position, please regard your application as being unsuccessful.

    PEP strives for equal opportunity in terms of its employment equity guidelines.

    Method of Application

    Use the link(s) below to apply on company website.

     

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