CRM Manager (Crypto) at Initiate International

Your Mission

• Revolutionize CRM Strategy
• Architect groundbreaking strategies to skyrocket customer retention, loyalty, and lifetime value.
• Design seamless customer journeys that captivate and engage at every lifecycle stage.
• Unlock the power of personalized, data-driven campaigns tailored to customer behavior and preferences.
• Lead Game-Changing Campaigns
• Create and execute multi-channel campaigns that make waves across platforms like email and push notifications using Intercom and SendGrid.
• Automate workflows to craft unforgettable touchpoints, from onboarding to re-engagement and upselling.
• Continuously refine campaign performance with data-driven insights to keep customers coming back for more.
• Harness the Power of Data
• Champion accurate and compliant customer data management, staying ahead of industry regulations.
• Turn data into actionable insights that fuel personalized communication strategies.
• Collaborate with sales, product, and marketing teams to align CRM efforts with bold business goals.
• Drive Performance and Innovation
• Define and monitor KPIs that measure success, from retention rates to customer lifetime value.
• Deliver in-depth reports on CRM performance, customer feedback, and trends to drive informed decisions.
• Uncover game-changing insights with analytics tools to amplify customer satisfaction and engagement.
• Inspire Collaboration and Leadership
• Integrate CRM initiatives into high-impact marketing and sales strategies through seamless teamwork.
• Mentor rising stars on your team and manage relationships with external vendors or agencies.
• Stay ahead of the curve by embracing emerging trends, technologies, and best practices.

What You Bring to the Table

Education and Expertise

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
• 3–5 years of proven success in CRM management, with experience in the crypto casino industry a major advantage.
• A track record of crafting and executing strategies that elevate customer engagement and retention.

Technical Mastery

• Deep expertise in CRM platforms like Intercom or similar tools.
• Proficiency in data analysis and email marketing software.
• A sharp understanding of customer segmentation, automation workflows, and lifecycle marketing.

Dynamic Soft Skills

• Outstanding written and verbal communication skills.
• A problem-solving mindset with a passion for tackling challenges creatively.
• The ability to juggle long-term vision with daily operational excellence.
• Meticulous attention to detail coupled with a bold, innovative approach.

The Impact You’ll Make

• Transform Customer Retention and Value: Forge deep connections and drive engagement to new heights.
• Elevate Campaign Success: Deliver unparalleled open rates, click-through rates, and conversion metrics.
• Enhance Customer Satisfaction: Craft personalized experiences that leave a lasting impression.
• Fuel Revenue Growth: Execute high-impact upsell and re-engagement campaigns that deliver measurable results.

Why You’ll Love It Here

• Electrifying Industry: Be part of the cutting-edge world of cryptocurrency, where innovation knows no bounds.
• Collaborative Environment: Join a team of forward-thinkers who are as passionate about success as you are.
• Limitless Growth: Seize opportunities to lead, innovate, and redefine the future of customer relationship management.