Active Jobs at Initiate International

Your Mission

• Revolutionize CRM Strategy
• Architect groundbreaking strategies to skyrocket customer retention, loyalty, and lifetime value.
• Design seamless customer journeys that captivate and engage at every lifecycle stage.
• Unlock the power of personalized, data-driven campaigns tailored to customer behavior and preferences.
• Lead Game-Changing Campaigns
• Create and execute multi-channel campaigns that make waves across platforms like email and push notifications using Intercom and SendGrid.
• Automate workflows to craft unforgettable touchpoints, from onboarding to re-engagement and upselling.
• Continuously refine campaign performance with data-driven insights to keep customers coming back for more.
• Harness the Power of Data
• Champion accurate and compliant customer data management, staying ahead of industry regulations.
• Turn data into actionable insights that fuel personalized communication strategies.
• Collaborate with sales, product, and marketing teams to align CRM efforts with bold business goals.
• Drive Performance and Innovation
• Define and monitor KPIs that measure success, from retention rates to customer lifetime value.
• Deliver in-depth reports on CRM performance, customer feedback, and trends to drive informed decisions.
• Uncover game-changing insights with analytics tools to amplify customer satisfaction and engagement.
• Inspire Collaboration and Leadership
• Integrate CRM initiatives into high-impact marketing and sales strategies through seamless teamwork.
• Mentor rising stars on your team and manage relationships with external vendors or agencies.
• Stay ahead of the curve by embracing emerging trends, technologies, and best practices.

What You Bring to the Table

Education and Expertise

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
• 3–5 years of proven success in CRM management, with experience in the crypto casino industry a major advantage.
• A track record of crafting and executing strategies that elevate customer engagement and retention.

Technical Mastery

• Deep expertise in CRM platforms like Intercom or similar tools.
• Proficiency in data analysis and email marketing software.
• A sharp understanding of customer segmentation, automation workflows, and lifecycle marketing.

Dynamic Soft Skills

• Outstanding written and verbal communication skills.
• A problem-solving mindset with a passion for tackling challenges creatively.
• The ability to juggle long-term vision with daily operational excellence.
• Meticulous attention to detail coupled with a bold, innovative approach.

The Impact You’ll Make

• Transform Customer Retention and Value: Forge deep connections and drive engagement to new heights.
• Elevate Campaign Success: Deliver unparalleled open rates, click-through rates, and conversion metrics.
• Enhance Customer Satisfaction: Craft personalized experiences that leave a lasting impression.
• Fuel Revenue Growth: Execute high-impact upsell and re-engagement campaigns that deliver measurable results.

Why You’ll Love It Here

• Electrifying Industry: Be part of the cutting-edge world of cryptocurrency, where innovation knows no bounds.
• Collaborative Environment: Join a team of forward-thinkers who are as passionate about success as you are.
• Limitless Growth: Seize opportunities to lead, innovate, and redefine the future of customer relationship management.

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• Are you a social media wizard with a passion for storytelling and a knack for connecting with audiences? Do you thrive in the fast-paced world of iGaming and Sports Betting? If you’re ready to take your career to the next level, we want to hear from you!

What You’ll Do:

• Shape the Conversation: Develop and execute a dynamic social media strategy tailored to our iGaming and Sports Betting audience.
• Create Magic: Plan, craft, and publish engaging content across platforms like Twitter, Instagram, Facebook, LinkedIn, and TikTok.
• Collaborate Creatively: Work hand-in-hand with designers, copywriters, and marketing teams to deliver cohesive brand messaging.
• Build Community: Monitor and respond to social media interactions, cultivating a positive and vibrant online presence.
• Drive Impact: Manage paid social campaigns, ensuring maximum reach and return on investment.
• Measure Success: Track, analyze, and report on performance using cutting-edge analytics tools.
• Stay Ahead: Keep your finger on the pulse of industry trends, emerging platforms, and best practices.

What You Bring to the Table:

• Proven Expertise: Experience as a Social Media Manager, especially within the iGaming, Sports Betting, or entertainment industries.
• Creative Vision: A flair for storytelling with a strong eye for detail and design.
• Platform Pro: Deep understanding of social media platforms and tools.
• Tech-Savvy: Proficiency in analytics platforms and basic design tools like Canva or Adobe Creative Suite.
• Excellent Communication: Stellar written and verbal skills.
• Agile and Organized: The ability to juggle multiple tasks and meet tight deadlines in a fast-paced environment.
• Passionate Spirit: A genuine love for sports, gaming, and crafting impactful social experiences.

What’s in It for You?

• Vibrant Workplace: Be part of a dynamic and inclusive team based in Rosebank.
• Career Growth: Unlock opportunities for professional development and advancement.
• Competitive Package: Enjoy a rewarding salary and comprehensive benefits.
• Exciting Industry: Make your mark in a rapidly evolving and thrilling sector.

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Role Overview:

• As our CRM Manager, you will be at the heart of our player retention strategy. Your mission? To create unforgettable customer experiences by designing and executing multi-channel campaigns that inspire loyalty and excitement. You’ll leverage your deep understanding of data and personalization to keep our players engaged, crafting journeys that bring them back again and again. If you’re a strategic thinker with a passion for sports betting and a flair for CRM tools, this is the role for you!

Key Responsibilities:

• Develop and implement innovative CRM strategies to enhance player retention, engagement, and reactivation across various channels.
• Own the entire campaign lifecycle, from segmentation and messaging to performance tracking and optimization.
• Craft personalized customer journeys using behavioral data and insights to create tailored experiences.
• Collaborate with cross-functional teams in marketing, product, and data to align CRM efforts with business objectives.
• Monitor and optimize key metrics like player lifetime value (LTV), churn, and reactivation rates.
• Manage loyalty programs, VIP initiatives, and promotional campaigns to elevate customer satisfaction.
• Ensure compliance with industry regulations, including responsible gaming protocols.
• Utilize CRM platforms like Salesforce, Optimove, or similar tools to streamline processes and enhance campaign effectiveness.
• Stay on top of industry trends, CRM technologies, and best practices in player engagement.

Qualifications and Experience:

• 3-5 years of CRM experience in sports betting or online gaming.
• Expertise in CRM tools, customer segmentation, and multi-channel campaign management.
• Proficiency with email marketing platforms and campaign automation tools.
• Proven success in boosting customer engagement and retention metrics.
• Strong analytical skills with the ability to translate data into actionable strategies.
• Knowledge of responsible gaming practices and industry regulations.
• Excellent collaboration and communication skills.
• Ability to excel in a fast-paced, evolving environment.

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Role Overview:

• As our Social Media Specialist, you will be the voice of our brand across social platforms. You’ll craft and execute creative strategies to connect with our audience, drive engagement, and amplify our presence in the iGaming and Sports Betting community.

Key Responsibilities:

• Develop and implement innovative social media strategies tailored to the iGaming and Sports Betting audience.
• Create, curate, and schedule engaging content across platforms such as Facebook, Twitter, Instagram, TikTok, and LinkedIn.
• Monitor and analyze social media performance using tools like Hootsuite, Sprout Social, or native analytics.
• Stay ahead of industry trends, platform updates, and emerging technologies to keep our strategies fresh and effective.
• Collaborate with internal teams, including marketing, design, and product, to ensure consistent brand messaging.
• Engage with the community by responding to comments, messages, and mentions in a timely and professional manner.
• Manage paid social media campaigns to drive traffic, conversions, and brand awareness.
• Report on KPIs and provide actionable insights to improve performance.
• What We’re Looking For:
• Proven experience as a Social Media Specialist or similar role, preferably within the iGaming, Sports Betting, or tech industries.
• Strong understanding of social media platforms and best practices.
• Exceptional writing and storytelling skills with an eye for visual design.
• Proficiency in social media management tools and basic graphic design tools (e.g., Canva, Adobe Suite).
• Analytical mindset with the ability to interpret data and adjust strategies accordingly.
• Passion for sports, gaming, and engaging online communities.
• Ability to work independently and as part of a collaborative team.

What We Offer:

• A vibrant and inclusive workplace culture.
• Opportunities for professional growth and development.
• Competitive salary and benefits package.
• The chance to shape the voice of a leading brand in an exciting industry.