CRM / MarComms Manager at Aramex South Africa

Key Responsibilities

• Own the CRM planning and implementation process, liaising with Tech, Creative, Sales and all relevant internal channels to ensure CRM is fully aligned with the business and vice versa
• Develop a deep nurturing flow for sophisticated B2B & B2C customer segmentation
• Maintain all the CRM systems and databases required to deliver a coherent strategy
• Collaborate with our Content Strategist and Designers to deliver required assets
• Measure, analyse and report on results to drive actionable insights
• You will own the funnel – from start to finish
• Build, test, schedule and send broadcast and automated email campaigns.
• Brief engineering teams on work needed to maintain and develop CRM infrastructure

Minimum Requirements

• +8 Years’ experience in a B2B & B2C CRM / MarComms role.
• Degree in Marketing, Digital technologies or similar relevant field preferred
• Experience with Salesforce Marketing Cloud & Pardot a must
• UX background is a plus

 
 Competencies & Skills

• Analytical skills; ability to interpret data and insight to drive improvement.
• Creative thinker, with meticulous attention to detail
• Thorough understanding of advanced data segmentation and marketing automation
• A self-starting attitude—ready to seize opportunities to make an impact without needing to be told
• Strong understanding of the digital ecosystem, including mobile devices, experiences,and applications
• Strong commitment to collaboration and ideation; ability to work a variety of teams to bring campaign elements to life
• Ability to analyze and interpret metrics and translate them into strategic decisions