CVM Specialist at Payflex

About the job

• Design and optimise customer acquisition and lead conversion strategies to deliver new customers at an efficient cost.

• Use analytics to segment the existing customer base – and design strategies to increase spend in the targeted segments.

• Work with the Payflex data, product and marketing teams to execute, measure and improve the performance of the CVM strategies.

• Manage the leads database – and understand the flow and attrition of leads through the Payflex products and channels.

• Optimise the product and channels to increase leads quality and limit attrition.

• Drive x-sell of new products to customers and merchants through effective CVM strategies.