CX Content and Social Media Manager - Sandton at Growthpoint Properties

Key Performance Areas:

Content and communication management

• Ensure a consistent look and feel across all communications, adhering to plain language principles and Growthpoint’s tone of voice.
• Proofread, edit, and update all content to guarantee accuracy, clarity, and timeliness.
• Deliver brand-consistent communication content, supporting both internal and external stakeholders.

Social media management

• Monitor, manage, and engage across all social media platforms (where relevant) aimed to grow audiences and strengthen brand presence.
• Create high-quality, strategically aligned content that drives engagement and follower growth.
• Track performance metrics, report on engagement trends, and adjust strategies to enhance impact.
• Ensure social media activity reflects Growthpoint’s premium, client-centric positioning.

Website and digital platform content

• Maintain and update precinct websites and associated tenant‑facing digital platforms (e.g. Tenant App and Portal), ensuring accuracy, relevance, and alignment with strategic and CX objectives.
• Collaborate with internal stakeholders to develop and publish precinct‑ and building‑specific content that supports operational communication, leasing priorities, and local initiatives.
• Conduct regular reviews to ensure digital platforms deliver a seamless, client-focused user experience.
• Integrate SEO best practices and analytics insights to optimise content performance.

Marketing strategy contribution

• Contribute creative ideas and insights to the development of Growthpoint’s marketing and CX strategies.
• Support the integration of innovative, effective marketing concepts into campaigns and initiatives.
• Provide input based on content performance, audience engagement, and industry trends.
• Align communication strategies with Growthpoint’s broader business objectives and brand positioning.

Content & communication support

• Draft, edit, and format client-facing messages and content in alignment with CX tone and brand identity.
• Ensure all communications are clear, consistent, and tailored to target audiences.
• Provide fast-turnaround communication assistance for urgent requirements.
• Support Regional/Precinct CX teams with branded assets, templates, and tools.

Quality, brand consistency & alignment with marketing 

• Conduct thorough quality checks on all collateral, digital assets, and communications before deployment to ensure accuracy and professionalism.
• Guarantee that all client experiences feel premium, consistent, and aligned with Growthpoint’s client‑centric approach.
• Collaborate closely with Marketing to ensure strict compliance with Growthpoint’s CI guidelines.
• Use only approved design elements, tone, templates, and brand assets across all communications.
• Actively contribute to maintaining a unified, premium brand presence across CX and broader Growthpoint initiatives.
• Deliver high‑quality posts and communications that drive engagement.
• Identify and proactively correct inconsistencies, escalating issues where necessary to safeguard brand integrity.

Public Relations (PR)

• Manage the PR calendar for the buildings and precincts, ensuring timely distribution of updates as and when required.
• Draft and circulate press releases for precincts, securing coverage that enhances Growthpoint’s reputation.
• Build and maintain relationships with media outlets to strengthen precinct and corporate visibility.
• Monitor media coverage, compile clippings, and report back to internal stakeholders.
• Align PR activities with social media and marketing campaigns to maximise impact

Requirements

Education:

• BJourn, or BA in Marketing, Communications, or a related field.

Knowledge:

• Comprehensive understanding of content and social media as a marketing tool, as used in strategies, content management, and the importance of consistent language and tone across platforms.

Experience:

• Minimum 3 years’ experience.
• Proven experience in content and social media management.
• Proficiency with social media management tools and analytics platforms.