Job Openings at Growthpoint Properties

Key Performance Areas:

Brand management / campaign support / CX collateral development (in conjunction with design support)

• Maintain Growthpoint’s strong brand position across the industry and building communities.
• Develop and produce CX collateral (digital, print, app/portal content, signage, emailers, building communication, precinct updates).
• Develop content templates and toolkits for consistent national deployment.
• Provide fast-turnaround design and communication support.
• Conduct quality checks to ensure collateral accuracy and premium client-centred experiences.
• Support precinct-specific activations, launches, and community engagement with aligned collateral.
• Collaborate with Marketing to ensure brand compliance and unified presence across all CX touchpoints.

Digital platforms including websites

• Oversee website builds (e.g. per precinct), SEO strategies, GA4 analysis, and precinct-specific paid search campaigns.
• Manage and update content across client-facing platforms (apps/portals, precinct/building websites, digital screens).
• Translate CX requirements into user-friendly, engaging digital content.
• Ensure content accuracy, UX alignment, and brand consistency.
• Conduct regular reviews to maintain premium digital experiences.
• Liaise with IT, Digital, and Marketing teams to implement updates and enhancements.
• Align digital initiatives with broader CX and brand objectives.

Media coordination – precinct specific

• Manage the PR calendar and ensure supporting social media content is created and distributed.
• Draft and distribute press releases and share relevant clippings with internal stakeholders.
• Ensure precinct-specific media activity aligns with Growthpoint’s brand positioning.
• Monitor media coverage and report back to internal teams.
• Support proactive storytelling to strengthen precinct visibility.
• Coordinate with agencies for media placement and amplification.
• Maintain consistency of messaging across all precinct communications.

Campaigns

• Plan, manage, and execute internal marketing campaigns.
• Liaise with agencies (design and digital) for campaign implementation.
• Monitor campaign performance and adjust strategies as needed.
• Report campaign outcomes back to the business.
• Ensure campaigns align with Growthpoint’s brand and CX objectives.
• Support precinct-specific campaign rollouts.
• Drive engagement through targeted communication strategies.

Budget management

• Ensure adherence to Marketing, GMS, and Fund budgets with minimal variances.
• Implement cost-effective campaigns while achieving objectives.
• Monitor and report on budget performance.
• Manage internal client campaign budgets.
• Track ROI and optimise spend across initiatives.
• Support financial planning for precinct activations.
• Escalate budget risks or variances proactively

Marketing strategy contribution

• Assist in developing and implementing community experience strategies aligned with Growthpoint’s overall strategy.
• Ensure positive brand perception across identified target markets.
• Contribute to long-term CX and marketing planning.
• Support integration of precinct-specific strategies into national campaigns.
• Provide insights from campaign performance to refine strategy.
• Align communication initiatives with business growth objectives.
• Strengthen Growthpoint’s positioning as a premium, client-centred brand.

Internal client campaign strategies

• Work closely with Content and Social Media Manager to draft, edit, and format client-facing messages.
• Ensure communications are clear, consistent, and aligned with CX tone and brand identity.
• Provide content support for internal client campaigns.
• Develop toolkits and templates for internal communication consistency.
• Monitor effectiveness of internal campaigns and suggest improvements.
• Support client managers with tailored communication assets.
• Maintain alignment between internal campaigns and broader CX strategy.

Requirements
Education:

•    Diploma or Degree in Marketing, Communications, Design, Digital Media, or related field

Experience:

•    Minimum 3 years in a brand management role
•    Experience working with digital platforms or content management systems advantageous
•    Experience producing communication collateral for multi-site or corporate environments preferred

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Key Performance Areas:

Content and communication management

• Ensure a consistent look and feel across all communications, adhering to plain language principles and Growthpoint’s tone of voice.
• Proofread, edit, and update all content to guarantee accuracy, clarity, and timeliness.
• Deliver brand-consistent communication content, supporting both internal and external stakeholders.

Social media management

• Monitor, manage, and engage across all social media platforms (where relevant) aimed to grow audiences and strengthen brand presence.
• Create high-quality, strategically aligned content that drives engagement and follower growth.
• Track performance metrics, report on engagement trends, and adjust strategies to enhance impact.
• Ensure social media activity reflects Growthpoint’s premium, client-centric positioning.

Website and digital platform content

• Maintain and update precinct websites and associated tenant‑facing digital platforms (e.g. Tenant App and Portal), ensuring accuracy, relevance, and alignment with strategic and CX objectives.
• Collaborate with internal stakeholders to develop and publish precinct‑ and building‑specific content that supports operational communication, leasing priorities, and local initiatives.
• Conduct regular reviews to ensure digital platforms deliver a seamless, client-focused user experience.
• Integrate SEO best practices and analytics insights to optimise content performance.

Marketing strategy contribution

• Contribute creative ideas and insights to the development of Growthpoint’s marketing and CX strategies.
• Support the integration of innovative, effective marketing concepts into campaigns and initiatives.
• Provide input based on content performance, audience engagement, and industry trends.
• Align communication strategies with Growthpoint’s broader business objectives and brand positioning.

Content & communication support

• Draft, edit, and format client-facing messages and content in alignment with CX tone and brand identity.
• Ensure all communications are clear, consistent, and tailored to target audiences.
• Provide fast-turnaround communication assistance for urgent requirements.
• Support Regional/Precinct CX teams with branded assets, templates, and tools.

Quality, brand consistency & alignment with marketing 

• Conduct thorough quality checks on all collateral, digital assets, and communications before deployment to ensure accuracy and professionalism.
• Guarantee that all client experiences feel premium, consistent, and aligned with Growthpoint’s client‑centric approach.
• Collaborate closely with Marketing to ensure strict compliance with Growthpoint’s CI guidelines.
• Use only approved design elements, tone, templates, and brand assets across all communications.
• Actively contribute to maintaining a unified, premium brand presence across CX and broader Growthpoint initiatives.
• Deliver high‑quality posts and communications that drive engagement.
• Identify and proactively correct inconsistencies, escalating issues where necessary to safeguard brand integrity.

Public Relations (PR)

• Manage the PR calendar for the buildings and precincts, ensuring timely distribution of updates as and when required.
• Draft and circulate press releases for precincts, securing coverage that enhances Growthpoint’s reputation.
• Build and maintain relationships with media outlets to strengthen precinct and corporate visibility.
• Monitor media coverage, compile clippings, and report back to internal stakeholders.
• Align PR activities with social media and marketing campaigns to maximise impact

Requirements

Education:

• BJourn, or BA in Marketing, Communications, or a related field.

Knowledge:

• Comprehensive understanding of content and social media as a marketing tool, as used in strategies, content management, and the importance of consistent language and tone across platforms.

Experience:

• Minimum 3 years’ experience.
• Proven experience in content and social media management.
• Proficiency with social media management tools and analytics platforms.