Junior Community Brand Experience Manager - Sandton at Growthpoint Properties

Key Performance Areas:

Brand management / campaign support / CX collateral development (in conjunction with design support)

• Maintain Growthpoint’s strong brand position across the industry and building communities.
• Develop and produce CX collateral (digital, print, app/portal content, signage, emailers, building communication, precinct updates).
• Develop content templates and toolkits for consistent national deployment.
• Provide fast-turnaround design and communication support.
• Conduct quality checks to ensure collateral accuracy and premium client-centred experiences.
• Support precinct-specific activations, launches, and community engagement with aligned collateral.
• Collaborate with Marketing to ensure brand compliance and unified presence across all CX touchpoints.

Digital platforms including websites

• Oversee website builds (e.g. per precinct), SEO strategies, GA4 analysis, and precinct-specific paid search campaigns.
• Manage and update content across client-facing platforms (apps/portals, precinct/building websites, digital screens).
• Translate CX requirements into user-friendly, engaging digital content.
• Ensure content accuracy, UX alignment, and brand consistency.
• Conduct regular reviews to maintain premium digital experiences.
• Liaise with IT, Digital, and Marketing teams to implement updates and enhancements.
• Align digital initiatives with broader CX and brand objectives.

Media coordination – precinct specific

• Manage the PR calendar and ensure supporting social media content is created and distributed.
• Draft and distribute press releases and share relevant clippings with internal stakeholders.
• Ensure precinct-specific media activity aligns with Growthpoint’s brand positioning.
• Monitor media coverage and report back to internal teams.
• Support proactive storytelling to strengthen precinct visibility.
• Coordinate with agencies for media placement and amplification.
• Maintain consistency of messaging across all precinct communications.

Campaigns

• Plan, manage, and execute internal marketing campaigns.
• Liaise with agencies (design and digital) for campaign implementation.
• Monitor campaign performance and adjust strategies as needed.
• Report campaign outcomes back to the business.
• Ensure campaigns align with Growthpoint’s brand and CX objectives.
• Support precinct-specific campaign rollouts.
• Drive engagement through targeted communication strategies.

Budget management

• Ensure adherence to Marketing, GMS, and Fund budgets with minimal variances.
• Implement cost-effective campaigns while achieving objectives.
• Monitor and report on budget performance.
• Manage internal client campaign budgets.
• Track ROI and optimise spend across initiatives.
• Support financial planning for precinct activations.
• Escalate budget risks or variances proactively

Marketing strategy contribution

• Assist in developing and implementing community experience strategies aligned with Growthpoint’s overall strategy.
• Ensure positive brand perception across identified target markets.
• Contribute to long-term CX and marketing planning.
• Support integration of precinct-specific strategies into national campaigns.
• Provide insights from campaign performance to refine strategy.
• Align communication initiatives with business growth objectives.
• Strengthen Growthpoint’s positioning as a premium, client-centred brand.

Internal client campaign strategies

• Work closely with Content and Social Media Manager to draft, edit, and format client-facing messages.
• Ensure communications are clear, consistent, and aligned with CX tone and brand identity.
• Provide content support for internal client campaigns.
• Develop toolkits and templates for internal communication consistency.
• Monitor effectiveness of internal campaigns and suggest improvements.
• Support client managers with tailored communication assets.
• Maintain alignment between internal campaigns and broader CX strategy.

Requirements
Education:

•    Diploma or Degree in Marketing, Communications, Design, Digital Media, or related field

Experience:

•    Minimum 3 years in a brand management role
•    Experience working with digital platforms or content management systems advantageous
•    Experience producing communication collateral for multi-site or corporate environments preferred