Demand Generation Specialist at Potentiam Limited

• The Demand Generation Specialist, overseeing a small marketing team will work towards defining a demand-generation strategy that will strengthen inbound tactics, lead management, and sales enablement to achieve Company objectives & KPIs.

Duties and Responsibilities 

• Develop and implement data-driven growth strategies aligned with Potentiam's goal of increasing revenue from 6M to 10M+
• Optimise and streamline CRM and lead management processes to achieve 20 on-profile meetings per month
• Collaborate with sales team to improve lead quality and conversion rates
• Manage and optimise multi-channel campaigns (email, LinkedIn, content marketing, etc.)
• Analyse performance metrics and make data-driven decisions to continuously improve marketing ROI
• Oversee the creation and distribution of content that attracts and engages Potentiam's target audience
• Implement and manage marketing automation workflows to nurture leads effectively
• Conduct regular market research to identify new growth opportunities and stay ahead of industry trends
• Manage relationships with external marketing vendors and agencies as needed
• Report directly to the Founder Director and work closely with the executive team to align marketing efforts with overall business strategy

Skills and Experience

• 5+ years of experience in growth marketing or similar roles with a track record of transforming sales & marketing functions
• Proven track record in B2B lead generation and nurturing, preferably in the professional services or HR/Talent landscape tech industry
• Strong analytical skills and data-driven mindset
• Experience with CRM systems (particularly HubSpot) and marketing automation
• Ability to optimise processes and improve operational efficiency
• Experience with sales enablement and alignment between marketing and sales
• Excellent communication and project management skills