Digital Account Manager (JB3681) at Kontak Recruitment

Minimum Requirements:

• Bachelor's degree in Marketing, Business, or a related field (preferred).
• 4 or more years experience as a Digital Marketing Account Manager or a related role.
• Proficiency in data analysis and reporting tools (e.g., Google Analytics, SEO tools, PPC platforms).

Duties and Responsibilities:

• Act as the main point of contact for clients, understanding their business objectives, challenges, and goals.
• Conduct regular client meetings to discuss performance, insights, and campaign progress.
• Understand client feedback and relay it effectively to the digital marketing team.
• Strategic planning and campaign management.
• Liaise between clients and internal digital marketing teams (e.g., SEO specialists, PPC experts, content creators).
• Communicate client requirements, feedback, and goals to the team, ensuring everyone is aligned.
• Coordinate the implementation of digital marketing strategies, campaigns, and projects.
• Create and deliver regular reports to clients, summarizing campaign performance, key metrics, and insights.
• Use analytics tools to measure the effectiveness of marketing efforts and identify areas for improvement.
• Present campaign results to clients, explaining the impact on their business and making recommendations for future actions.
• Manage and allocate budgets for various digital marketing channels, ensuring optimal ROI.
• Track expenses, invoices, and billing to ensure accurate client billing and financial transparency.