Digital Activation Specialist at Bayer

Role purpose

The DAS will focus on activation of Grower accounts and training of internal (country organization) and external (farmers, distribution sales teams, agronomic advisors). Customer activation will be focused on necessary equipment connectivity, data layers and non-connected features essential to achieve value from FieldView Plus solutions (seed, fertility, crop protection).

Key responsibilities and tasks

• Drive Climate FieldView user activation and engagement across the country or country group
• Develop (if not reporting to Digital Activation Manager) (DAM) and execute the annual business planning process including data streaming objectives in coordination with DBM (Digital Business Manager).
• Execute the business strategy to achieve hectare penetration, farmer adoption, active use and retention rates.
• Enable FieldView connection to core activities linked to Bayer Seed and CP footprint.
• Collaborate effectively with the EMEA Business Operations Team or DAM to ensure the availability of the necessary tools to activate and engage customers.
• Ensure the best farm experience with FV tools, in agreement with the DAM or Bayer country group strategy. From Onboarding, Engaging and Utilizing the FV platform.
• Work in partnership across the Bayer Commercial leads / teams as the account activation lead aligned with specific sales regions.
• Build close relationships with partner sales organizations / dealers and help these dealers become experts and advocates of Climate FieldView.
• Ability to represent the Climate product portfolio at expert level.
• Be a precision Farming expert in the territory/country.
• Develop a strong relationship with sales teams and dealers to ensure a optimal handover of selected farmer leads ready for activation.

Experience, Skills and Qualifications

• Bachelor's degree (preferable in Agri-Business, Ag- Economics, Agronomy or Ag-Sciences) and 5 or more years of experience or 10 years of experience with no degree.
• Fluent in English and Afrikaans
• High knowledge on precision ag equipment like OEM Monitor, ISOBUS technology and ag equipment.
• Knowledge of the Ag supply chain, including key customer segments and Bayer product portfolio.
• Experience assessing, developing, training and
• expanding channels (e.g., retailers, dealers) to reach end users.
• Strong verbal and written communication skills, including experience and proficiency in leading small and large group presentations.
• Ability to master value-based selling and effectively develop, demonstrate and communicate unique value propositions for a market changing service.