Digital and Online Lead at Coloplast

Your key responsibilities

Lead the set-up of our digital platforms

• Own the relationship with global stakeholders and local service providers to ensure close collaboration for improved business outcomes and full transparency

• Develop a locally relevant Coloplast website and manage ongoing updates and improvements in line with the business evolution

• Champion and deliver a Coloplast Web Shop

• Map all key processes with a view to establishing smooth workflows across teams

• Work cross-functionally to ensure smooth end-to-end consumer experience

Build an Online Presence

• Define the priorities for Coloplast’s online journey

• Create a plan for each key platform i.e., Facebook, LinkedIn, Instagram, etc.

• Manage local communities, networks and social media interaction and engagement

• Ensure daily monitoring of online dialogue and responses in line with corporate expectations

• Initiate new name catching activities (leads generation)

• Execute targeted on-line direct marketing campaigns and activities towards end users

• Facilitation of on-line activities i.e., newsletter and other product communication

• Collaborate with Global Marketing’s web team on Search Engine Marketing, Search Engine Optimization

Kick-off Digital Marketing plan

• Develop plan and initiate digital and online marketing in line with annual business plan priorities

General

• Lead the thinking around the direction for the company’s digital and online journey

• Set clear KPI’s, and deliver against those KPIs

• Engage and collaborate with the Market Managers to ensure BA relevant content is current and relevant for web updates

• Evolve with the business needs to continuously challenge and optimize the digital and online set-up and priorities

Professional qualifications

We are looking for an operationally strong, digitally inclined marketer with a proven track record of implementing local projects and working well within cross functional teams.

• Minimum 3 years within a marketing environment

• Relevant experience in Digital and Online is required

• You have a proven track record of delivering against KPI’s

• Strong project management skills and stakeholder management across functions

• Excellent communicator with clear and concise messaging

• Strong ability to internalize the diversity and complexity of the South African market and to identify opportunities based on this

• Ability and willingness to travel 10%

Personal qualifications

• Strong passion for making life easier for people with intimate healthcare needs

• Strong alignment with Coloplast Vision, Mission, and values

• Quick learner, intellectual capacity with a high degree of common sense, resourcefulness, and flexibility

• Organized and highly structured with the ability to successfully lead multiple projects and manage deadlines as well as handle ambiguity

• Ability to balance needed attention to detail with a pragmatic view on opportunity, impact, and feasibility

• Growth mind-set

• Strong interpersonal skills and ability to interact with different cultures in South Africa

• Team player with a strong “customer/service” orientation