Digital Campaign Manager - Stellenbosch at Hungry Lion

Responsibilities

• Plan, execute, and optimise paid media campaigns across various platforms, with a focus on Meta Ads and TikTok Ads Manager.
• Monitor and analyse campaign performance metrics to ensure effectiveness and make data-driven decisions
• Drive engagement and social community growth
• Build brand engagement on social media platforms (including Facebook, Instagram, TikTok,).
• Research and identify innovative digital opportunities, develop tactical marketing initiatives, and set up test campaigns to assess their viability.
• Execute rapid deployment of online campaigns based on the needs of the business
• Segment audiences and understand customer buying behaviours and profiles.
• Stay current with all technical and content advances in Facebook and other online marketing channels 
• Budget Management: Manage and optimize budget allocation to ensure maximum campaign performance.
• Ability to multitask and have a holistic 360 view of the marketing funnel across various Ad accounts
• Create, manage, maintain and execute the content calendar for all social media channels across all countries.
• Develop creative briefs and review creative for all social and digital channels.
• Collaborate with the web development team to manage and update company websites, ensuring content and visuals remain fresh and up-to-date.
• Measure and report the performance of all digital marketing campaigns, and assess against goals 
• Develop positive, professional relationships with internal and external stakeholders.
• Develop and manage relationships with key partners and act as their primary point of contact.
• Drive new partnership growth opportunities with current and potential new digital partners across all our markets.

REQUIREMENTS

Essential

• Relevant qualification.
• Minimum of 3 years experience in Digital Marketing and Digital Campaign Management.
• Proven success working across Facebook, X, TikTok, Linkedin, Google marketing platforms.
• Experience in paid media platforms and tools with an emphasis on Meta and TikTok for Business.
• Skilled in identifying target audiences and creating digital campaigns that captivate, educate, and inspire action.
• Working with media partners/ publishers to run media campaigns 
• Experience in building brand engagement on social media platforms 
• Knowledge of web analytics tools (E.g., Google Analytics) 
• Proficient in understanding and implementing various remarketing strategies effectively.
• Be up-to-date with the latest trends and best practices in online marketing and measurement.

Desirable

• Appropriate experience in QSR, FMCG, or retail environments.
• Experience on Google Workspace.