Digital Channel Lead at Yum! Brands

• As the Digital Channel Lead for KFC (Pty) Ltd's BMU Digital department, you will lead and own the end-to-end performance of our digital channels, including the App, Web, Kiosk, WhatsApp, and more. Your role is crucial in aligning these channels with our Digital & Technology strategy, ensuring superior customer experiences, and driving growth and profitability. You will collaborate with various teams and external partners to adapt our digital landscape to local market needs while maintaining a unified platform and design system.
• Craft and execute channel strategies aligned with global standards, translating them into OKRs and roadmaps.
• Manage the channel's P&L, optimizing revenue, orders, profitability, and ROI.
• Drive customer acquisition, activation, and retention through coordinated product improvements and brand campaigns.
• Ensure a fast, secure, and consistent digital journey for customers, focusing on defect prevention and incident response.
• Adapt the digital channels to local market realities while maintaining a single platform and design system.
• Build business cases, prioritize investments, and track ROI, reallocating resources based on evidence.
• Lead and influence a cross-functional squad, including Brand, Product, CRM, and Insights teams.
• Collaborate with market stakeholders to align launch calendars and gather local insights for pan-African initiatives.
• Negotiate and manage SLAs with external vendors and aggregators, ensuring compliance with security and brand standards.
• Triage and prioritize incident themes, working closely with Customer Care and Operations teams.

Requirements:

• Bachelor's Degree in Business, Computer Science, or Engineering.
• 8-10+ years of experience in consumer digital/e-commerce, with 3+ years of channel ownership and P&L/OKR delivery.
• Proven multi-country leadership and vendor/partner management skills.
• Strong product and growth expertise, including A/B testing, funnel analytics, and data-driven decision-making.
• Experience in leading cross-functional teams and aligning with global standards and processes.
• Excellent communication and collaboration skills, with the ability to influence and negotiate.
• Analytical mindset with problem-solving abilities, especially in diagnosing and resolving digital funnel breaks.
• Ability to balance market needs with platform standards and compliance.
• Experience in prioritizing resources and managing dependencies with other digital systems.
• Willingness to travel within Africa for launches, visits, and vendor reviews.