Do you have a passion for helping clearly explain what a company does? Do you love a good headline that succinctly illustrates the benefits of using a product? MRI Software is looking for a Digital Content Writer to join our EMEA Marketing team! As the Digital Content Writer, you will be responsible for executing on and contributing to a website and digital messaging strategy that aligns with our brand's voice and resonates with our target audience. We are seeking a highly motivated individual who can bring a unique perspective and elevate our digital content to the next level. If you possess excellent writing abilities and a deep understanding of B2B digital marketing, we want to hear from you!
Key Responsibilities:
Execute on and contribute to a comprehensive website content strategy that aligns with the company's brand voice and resonates with target audiences
Collaborate with cross-functional teams, including marketing, design, and product, to ensure content is aligned with business goals and objectives
Working with global teams and leaders working from other locations on similar initiatives
Write and edit engaging and high-quality content for various digital channels, including but not limited to websites, social media, email marketing, and blogs
Align with SEO strategies to increase organic traffic and improve search engine rankings
Monitor and analyse content performance using data and metrics to inform future content strategy
Ensure all content is consistent with brand guidelines and maintains a cohesive brand voice
Stay up to date with industry trends and best practices to continuously improve and innovate content strategy
Manage and prioritise multiple projects simultaneously, ensuring deadlines are met and quality is maintained
Continuously evaluate and improve content processes and workflows to increase efficiency and productivity
Collaborate with external agencies and freelancers to supplement content creation as needed
Requirements:
3+ years’ experience in copywriting and/or digital marketing
Understanding of web UX and optimizing journeys
Strong knowledge of SEO best practice
Knowledge of B2B digital marketing channels and techniques
Strong editing and proofreading skills
Proficient with Wordpress, Google Analytics, Microsoft Office
Excellent people skills to work effectively with remote team members and cross-functional teams in a matrix management arrangement
Occasional travel to events in South Africa – estimate 2 x per annum
Familiarity with Donald Miller’s “Building a Story Brand” & SB7 storytelling approach a plus
Knowledge of the following digital platforms an advantage:
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