Digital Content Writer at MRI Software

• Do you have a passion for helping clearly explain what a company does?  Do you love a good headline that succinctly illustrates the benefits of using a product?  MRI Software is looking for a Digital Content Writer to join our EMEA Marketing team! As the Digital Content Writer, you will be responsible for executing on and contributing to a website and digital messaging strategy that aligns with our brand's voice and resonates with our target audience. We are seeking a highly motivated individual who can bring a unique perspective and elevate our digital content to the next level. If you possess excellent writing abilities and a deep understanding of B2B digital marketing, we want to hear from you!

Key Responsibilities:

• Execute on and contribute to a comprehensive website content strategy that aligns with the company's brand voice and resonates with target audiences
• Collaborate with cross-functional teams, including marketing, design, and product, to ensure content is aligned with business goals and objectives
• Working with global teams and leaders working from other locations on similar initiatives
• Write and edit engaging and high-quality content for various digital channels, including but not limited to websites, social media, email marketing, and blogs
• Align with SEO strategies to increase organic traffic and improve search engine rankings
• Monitor and analyse content performance using data and metrics to inform future content strategy
• Ensure all content is consistent with brand guidelines and maintains a cohesive brand voice
• Stay up to date with industry trends and best practices to continuously improve and innovate content strategy
• Manage and prioritise multiple projects simultaneously, ensuring deadlines are met and quality is maintained
• Continuously evaluate and improve content processes and workflows to increase efficiency and productivity
• Collaborate with external agencies and freelancers to supplement content creation as needed

Requirements:

• 3+ years’ experience in copywriting and/or digital marketing
• Understanding of web UX and optimizing journeys
• Strong knowledge of SEO best practice
• Knowledge of B2B digital marketing channels and techniques
• Strong editing and proofreading skills
• Proficient with Wordpress, Google Analytics, Microsoft Office
• Excellent people skills to work effectively with remote team members and cross-functional teams in a matrix management arrangement 
• Occasional travel to events in South Africa – estimate 2 x per annum 
• Familiarity with Donald Miller’s “Building a Story Brand” & SB7 storytelling approach a plus
• Knowledge of the following digital platforms an advantage:
• Email Marketing & Marketing Automation (Pardot)
• Web Personalization (Webeo)
• Social Medial Channels (LinkedIn, Meta)
• Graphic Design (Canva)
• SEO (Ahrefs)