Digital & Customer Experience Manager - B2B at Michael Page

Job Description
As the Digital & Customer Experience Manager, you will be responsible for:

• Liaise with Digital Agency to create and execute Social Media Strategy in conjunction with relevant group approvals
• Create an ecosystem which includes 360 view of external consumer touch-points integrated into consumer journey ranging from website, grass root events, marketing automation and social.
• Interprets the user journey to better understand and improve the customer experience with high quality digital engagements and touch-points that move consumers down the funnel to increase conversions.
• Leads the development of appropriate customer feedback management capabilities and practices.
• Develop the region CRM strategies, goals and benchmarks.
• Identifies key opportunities to create new content and functionality on e-commerce site while improving existing website content and functionality to grow conversion rates and create a better user experience.
• Drives alignment of multi-channel marketing budget with key business initiatives and multi-channel needs.
• Benchmarks marketing communication with other organizations in their region.
   

The Successful Applicant
The Successful Candidate Will Have The Following

• B.Com or Equivalent in Marketing, additional Digital Marketing qualifications or Honours will be advantageous.
• Minimum 4 year's experience in a Digital / Customer experience role, preferably in a B2B/ Automotive environment.
• Africa experience would be highly advantageous
   

What's On Offer
 

• Great opportunity to join a leading global company

Contact: Ali Nel
Quote job ref: JN-072020-330460