Digital Data Analyst at RB

THE ROLE

As a Digital Data Analyst, you will have the opportunity to Plan, implement and manage the gathering and extraction of meaningful data that will drive key digital marketing strategy decisions, in line with business objectives and to address key challenges, by presenting clear, actionable recommendations. You will be responsible for creating clear research processes and run analytics on campaigns and monthly reporting.

RESPONSIBILITIES

• Collaborating with business and technical stakeholders to develop a point of view on our current and future business requirements, sketch its desired, flexible digital data-management architecture.
• Contributing to the development of the digital data strategy and roadmap and ensuring it aligns and supports the business and technology roadmaps and enables the expected business outcomes.
• Communicating solution approaches to technical and non-technical stakeholders that address short term business needs but evolve to support long term needs and to align to the digital data roadmap.
• Create clear research processes and methodologies to extract, test and benchmark data for specific clients and document findings and recommendations into presentable formats.
• Produce regular monthly reports plus ad hoc client reports and dashboards
• Analyse campaign performances, making suggestions for future improvements such as email and social media campaigns
• Analyse and research website behaviour and identify potential improvements
• Utilise and research new technologies and analytical methods that can be integrated into reporting to improve understanding of customers
• To execute research on digital marketing trends and competitive benchmark analysis that will inform digital marketing strategies, by providing actionable insights that will form the basis for the digital marketing plan.
• Collate research into industry market intelligence, while creating a knowledge base of key insights that will establish the company as a thought leader in digital marketing trends.
• Work with Search Marketing, Social Media, Content Marketing and Usability experts within the organisation to ensure effective execution of digital marketing strategies across all channels are in line with competitive analysis and trends.
• Salesforce experience

PROFESSIONAL QUALIFICATIONS / EXPERIENCE

• Minimum 3 years' experience in digital marketing research or in a digital analyst role, of which online research is essential and includes the use of Google AdWords, Google Trends, Social Media Insights and related tools.
• Must have a strong business or entrepreneurial acumen and be comfortable interacting with and presenting at an executive level.
• Should have a strong analytical mind and an ability to work handle data (extract and interpret) to drive business and marketing decisions.
• Should have excellent written and oral communications skills, with the ability to give clear briefs and instructions to a team of researchers.
• Exceptional Excel skills
• Some knowledge of web tracking tools such as Google Analytics
• Bachelor's degree demonstrating analytical ability