Digital Data Translator - La Lucia at Unilever

JOB PURPOSE

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world.  If you are data driven, digitally focused and love to story tell meaningful wins from data, then this role is just for you!

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• The Digital Data Translator is responsible for all raw data sets gathered from all UFS digital touchpoints, then translating this data into insights and opportunities.
• The role is highly collaborative, working with other teams with a strong connection to Marketing.  Business partnering these teams to ensure that all data is turned into information, information into insight and insight into business actions. 
• Ensuring that large data sets are transformed into easy-to-understand powerful PBI dashboards that delivers on both impact and clear storytelling by means of data visualisation.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE: 

• Plan and execute all new data sources that provide input to digital selling
• Monitor and optimise business processes to ensure ongoing effectiveness
• Lead new operator data potential estimation and segmentation
• Responsible for assigning new leads to CRM downstream systems and ongoing evaluation of such leads
• Maintains database of FPO and subsequent compliance
• Technical support and data/analytical lead for Marketo
• Dashboards created by utilisation of local data lake; single source of truth built with multi data source inputs
• Create scripts/packages to run data from local data lake
• Utilise global outputs to drive digital data – recommendations/reports and other analysis
• Stakeholder Communication – use storytelling methodology to ensure data insights are easily understood and utilised.  Focusing on gaps, opportunity, and white spaces with ongoing follow up and evaluation
• Responsible for accuracy and reliability of digital data
• Collaborating with Marketing to drive strategic focus on the following touchpoints with bi- weekly status/flash updates to senior leaders, covering the following:   
• Webshop
• Ufs.com sign ups
• Ufs.com downloads
• Leads Nurturing/Generation progression
• Sales conversion of all digital touchpoints
• Effectiveness of all automated journeys with key call outs and recommendations to improve based on evident data
• Active participation within Digital Selling squad
• Data Integrity –
• Ensure data uploaded timeously in correct format
• Ensure data audits are done to include validation, deduplication, and integration
• Adherence to global ohub data requirements
• Compliance to POPI act
• Drive integration and development between systems – global and local
• Support functional, integration and system testing
• Manage incidents in accordance to agreed SLA with service delivery teams
• Present data insights at Ignite, Pulse, BT and other UFS requirements (travel where applicable)

Experiences & Qualifications

Essential:

• 5+ years’ experience of FMCG Business
• Proven track as a data professional in high-paced, executive environments
• Experience in analytical outputs
• Basic experience in data science tools
• Data storytelling and translation
• Digital/Technical Awareness
• Understanding of digital marketing, Marketo experience preferable
• Experience in formulating tech requirements and prioritizing in line with business goals
• Fluent English, verbal & written

Desirable:

• e-Commerce
• Google Analytics

Skills

• Strong communication and presentation skills
• Team player that can work cross functionally (CD & Marketing)
• Ability to work in a collaborative environment
• Ability to work with large amounts of information and see the bigger picture
• Critical thinking, ability to look at numbers, trends, data and to come to new conclusions based on findings
• Self-starter with strong desire to see fast results
• Hands on approach to fixing complex data issues
• Proven ability to multitask and prioritise according to business needs  
• Good experience with SQL, Databricks
• Intermediate PBI skills
• Advanced Excel skills
• Curious about the latest developments in data and a clear understanding of how organizations can leverage these opportunities
• Excellent analytical and problem-solving skills
• Advanced data visualisation that leads to well versed data storytelling
• Familiarity with Agile Project management
• Agility – Ability to adapt to change and flexibility of business requirements.

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.