Digital Intern at Saint-Gobain

Purpose

The digital intern will be responsible to assist the Digital & Brand Marketing Manager in implementing the Saint-Gobain, Gyproc, Isover, Aerolite and Weber overall marketing plan, focusing specifically on digital

Responsibilities

• Work with the Digital & Brand Marketing Manager to refine the social media strategy and best practices
• Assist in managing social media channels and editorial calendar to ensure content it timely, relevant and engaging for the following brands:
  • Saint-Gobain – Facebook
  • Gyproc – Facebook, Twitter, LinkedIn, Instagram and YouTube
  • Isover – Aerolite Facebook
• Assist in preparing monthly updates and reports to track growth and the success of content posted / uploaded throughout the month
• Identify new digital trends and keep up to date and informed on new social media trends
• Identify leaders and influencers (internal/external) so as to engage them in brand activities and assist with content for their profiles
• Assist with website/s copywriting and content updates
• Work on SEO of the website pages for all brands
• Edit and post content on websites and link this to the social media calendar
• Assist in promoting Saint-Gobain brands’ products and services in the digital space
• Execute social media efforts to improve KPI’s (likes, shares, tweets and mentions)

Qualifications

• Degree in marketing/digital marketing
• Proficient in Microsoft programs (PowerPoint, Word, Excel and Photoshop

Required skills

• Writing, editing and proofreading
• Attention to detail
• Ability to multitask
• Ability to meet deadlines and advise on next steps or needs
• Understand and can utilize emerging platforms, digital media and web/social media management as well as measuring tools (HootSuite, Google Analytics, GTM, Forepass)
• Adobe Creative Suite experience is a plus
• SEMrush knowledge is an advantage
• Ability to research and scan industry and competition on digital platforms
• Social media savvy (Facebook, Twitter, LinkedIn, YouTube and Instagram)
• Knowledge of graphic design principles and programs (Photoshop, Illustrator and InDesign)
• Knowledge of analytics, SEO and AdWords