Digital Marketer at Betway Africa

What you’ll do

You’ll take ownership of work that gives us our competitive edge, including:

Campaign planning and implementation

• Maintaining a sports events calendar to highlight opportunities and guide campaign planning
• Brief, implementing and executing paid digital campaign strategies as set out by each country / territory:
• Create and manage media plans in all regions
• Testing of marketing collateral and live placements

Campaign monitoring

• Reporting & Performance evaluation Maintain standard of excellence in monitoring campaigns in all markets
• Compile reports on digital campaign performance including insights on reason for fluctuations.
• Manage the mid and post campaign reviews of all active campaigns
• Track Media spend across all channels per regions and provide feedback
• Monitor the campaign environment and effectiveness to ensure objectives are achieved
• Identify opportunities to improve campaign performance

Campaign Optimization

• Optimise campaigns to deliver on targets, goals and conversion code/tracking, as well as tracking for maximum ROI.
• Budget awareness, allocation, and efficacy

Seeking online advertising opportunities

• Identifying opportunities for applying new technologies, digital products and services to online campaigns
• Source and identify qualified publishers and ad networks to promote the clients’ brands.
• Analyse and assess publisher viability

Conducting Market research and competitor analysis

• Maintain awareness of industry developments and media trends.
• Creative testing

This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.

What you’ll bring 

You’re someone who brings:

• Bachelor’s degree in marketing, digital marketing qualification, or a related field.
• Experience: 2-3 years’ experience in digital marketing role.
• Minimum Computer competency: Proficient in Microsoft Excel, Word, Outlook and PowerPoint.
• Fully proficient in local and international media trends.
• Ability to thrive in a fast-paced and dynamic environment.
• Clear, confident communication (written and verbal), and the ability to breakdown complex ideas
• A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals
• Strong organisational skills and the ability to manage multiple projects without dropping the ball
• Exceptional attention to detail and a commitment to high‑quality work
• Adaptability – you stay sharp, productive and positive in fast‑moving environments

Desirable skills you’ve got up your sleeve

It would be great if you also have some of the following skills:

• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
• Experience in developing and executing customer retention strategies