Digital Marketer (NB Publishers) at Media24 (Pty) Ltd

Job Summary

NB Publishers is looking for an enthusiastic, book-loving digital marketer to create, update and maintain engaging content and a comprehensive strategy for our social media platforms and online audience.

Part of Media24, NB Publishers is a leading local publishing house dedicated to creating books that are relevant, entertain and inspire, and educate and inform. We publish books for children and young adults, adult fiction and nonfiction, dictionaries and educational books, and are proud to work with many of South Africa's most widely read authors. We offer market-related salaries and benefits, and a stimulating, supportive environment where teamwork is encouraged and excellence is recognized.

Key responsibilities

• Write, edit, update and publish content in Afrikaans and English for social media in alignment with company culture and image.
• Ensure all books on the publication list receive exposure on NB Publishers' social media platforms.
• Develop and explore new online platforms and influencers and maintain a good relationship with the current network of influencers and social media reviewers.
• Evaluate and manage the success and progress of social media campaigns.
• Distill comprehensive analytics in monthly report to management.
• Ensure contemporary approach in accordance with social media platforms' dynamic algorithms.
• Manage digital budget in conjunction with Publicity Manager and successfully allocate budget across books and imprints.
• Create and implement innovative digital marketing and advertising campaigns together with the Publicity Manager targeting audiences tailored to different books.
• Design, prepare and implement the majority of digital marketing material in accordance with brand identity and different social media platform guidelines.
• Moderate comments (also after hours) and maintain NB Publishers' social media platforms as a reliable place for customers, readers and prospective authors to get information and have queries answered.
• Liaise with webmaster to link social media activities with the website.
• Maintain an excellent professional relationship with the publicity team, publishers, editors and other key stakeholders.
• Produce and grow the NB Publishers podcast and distribute it on all relevant platforms.
• Share coverage of in-person book launches and events and coordinate online book discussions when required.

Skills and competencies

• A thorough understanding of using social media for marketing purposes in a business environment
• Knowledge of organic and paid marketing on Facebook, Instagram, Twitter, LinkedIn and Tiktok
• Enthusiasm for and knowledge of various literary genres, including fiction, non-fiction, children and youth, and schoolbooks
• Excellent written and verbal communication skills in Afrikaans and English
• Good design knowledge and basic video editing skills to create social media assets for different platforms (podcast editing, production and distribution skills will be a plus)
• Inquisitive and able to generate creative concepts
• Strong editing skills
• Able to capture data efficiently and accurately
• Able to work after hours when required
• Detail-oriented with strong planning and organizational skills
• Able to work under pressure and meet deadlines
• Able to work independently
• Results-oriented
• Good interpersonal skills
• Professional communication skills
• Customer service skills for handling queries received via social media
• Own transport

Qualification(s)

• Relevant degree or diploma in communications, marketing or languages
• Social media management certificates/diplomas

Experience

• At least two years' experience in online content management
• Experience in the publishing and/or media industry

Knowledge and skills

• Proficient in relevant software packages, applications, tools and languages:
• Meta Business Suite and Business Manager, Meta Ads Manager, Facebook Creator Studio, Canva and/or Adobe Photoshop (intermediate level), Video editing, Adobe Acrobat Pro, Content Calendar Management, MS Word, MS Excel, MS Outlook, MS Teams
• Audacity Sound Editing Software, Podcasting