Digital Marketing Director– Middle East and Africa at Microsoft

Responsibilities

• Manage the Social Command Center (SCC) business priorities and social strategies including campaigns, social event coverage, social content calendar, publishing content leveraging global assets, monitoring comments and responses, optimizing for paid social boosting, and deriving insights with KPI definition and measurement. Manage local social channel footprint and identify opportunities for consolidation. (40%)
• Oversee Social Command Center operations, governance, accessibility, and manage vendors in partnership with Marketing Service Central (MSC). As appropriate, partner and liaison with Social MC communities, Corp and AORs. (20%)
• Collaborate on the always-on content strategy and advise on content quality. (20%)
• Manage local employee social advocacy program to activate sellers and support with relevant content. (10%)
• Ensure brand guidance, as well as global social processes adherence, in all CMO social media owned channels. (10%)

Qualifications

• Minimum 10 years of digital and social strategy development, multi-phase execution and delivery experience for a large brand and/or digital agency with a strong track record taking a strategic and deeply customer-centric approach to digital and social marketing.
• Strong understanding of current and emerging social marketing platforms.
• Agency and Vendor Management: Ability to evaluate social capabilities of agencies and vendors and manage them to obtain optimal results.
• Executive presence: Ability to engage with CxO audiences, present to large groups and be a spokesperson for Microsoft
• Organizational Agility, Impact and Influence, Cross Boundary Collaboration and adept at large scale, multi-year enterprise change management
• Knowledgeable of the Microsoft ecosystem and programs