Progressive Edge is a Boutique firm specialising in IT / Tech & Data related recruitment services across a range of industry sectors, predominantly within the Cape Town Area.
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The Digital Marketing Lead will take ownership of the execution and refinement of the company's digital strategy. This includes managing and optimizing all digital channels from website to social media to email campaigns. It will include other channels too such as Webinars and paid media. With a clear focus on measurable outcomes, this person will align closely with sales, account management, and product teams to ensure marketing efforts directly contribute to business goals.
With very little already in place, you will get to design, plan, and implement.
Key Responsibilities:
Manage and optimize performance across all digital channels including the website, email, social, search, online advertising, and content platforms.
Lead the execution of integrated campaigns that drive inbound lead generation, support outbound initiatives, and enhance brand visibility.
Use data to inform marketing decisions regularly track, analyze, and report on the performance of all digital efforts, proposing improvements and testing hypotheses.
Collaborate with internal teams to support product launches, customer success stories, and targeted campaigns.
Produce high-quality, compelling digital content that aligns with brand messaging and business objectives.
Support the development of customer marketing initiatives that drive upsell and retention.
Manage external vendors, tools, and platforms to maximize marketing ROI and operational efficiency.
Contribute to thought leadership and innovation within the marketing team.
What You'll Need to Succeed:
5+ years in a B2B digital marketing role, ideally in a SaaS environment.
Strong experience with demand generation, campaign execution, and performance tracking.
Proficiency across digital tools and platforms (CRM, marketing automation, analytics, CMS, etc.).
Analytical mindset with the ability to extract insights and drive continuous improvement.
Excellent communication and collaboration skills comfortable working cross-functionally.
Highly organized, creative, and detail-oriented.
Experience in fintech or marketing to finance professionals is a plus, but not essential.
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