Digital Marketing Specialist at Black Pen Recruitment

Requirements: 

• A diploma or degree in Media/Communications and Digital Marketing Experience and knowledge in AdOps, DV360, DCM and DBM, Google Ads/Analytics 
• 4 or more years of experience in Marketing
• Naturally analytical with the ability to think strategically
• A self-starting, enthusiastic problem solver
• A global team player, able to work collectively as part of the marketing team, whilst having the confidence to work independently and deliver objectives and responsibilities
• A strong communicator with excellent written and verbal skills, making the complexity of a modern digital marketing function simple to understand

Responsibilities:

• Monitoring social channels.
• Keep detailed client lists and databases up to date.
• Data consolidation such as compiling and distributing financial and statistical information (budget spreadsheets and marketing reports).
• Marketing administration, such as tracking and actioning payments for marketing. campaigns, filing invoices, indexing marketing materials and keeping marketing/costing reports up to date.
• Ad hoc instructions and tasks from the Marketing Manager.
• Diary Management for Marketing Manager.
• Drafting meeting minutes.
• Coordinating and relaying business unit/team needs with the Marketing Manager.
• Consult on marketing opportunities and keep an action plan with regular reports and detailed updates.
• Actively engage with a graphic designer to create graphic and video ads that are aligned. with corporate identity and promote the brand of the business.
• Plan and execute social media campaigns.
• New business leads tracking and first responses to leads.
• Seek out new avenues to generate online sales leads.
• Assist with marketing research.
• Design online marketing online audiences to target advertising cost-effectively.