Digital Marketing Specialist at Experian

Job Description

• As EMEA&APAC Digital Marketing Specialist within the Digital Media Marketing team, you will be working as part of the web marketing team EMEA, responsible for SEO and UX analysis, and day-to-day content operations across all EMEA and APAC websites. Working closely with local marketers and the Product manager, you will be involved in critical projects according to our development roadmap. This role will directly drive the SEO and UX analyses of our digital marketing growth strategy through our online channels, focusing on the user experience to optimise traffic acquisition and the site conversion rate.
• Working within Adobe Experience Manager and WordPress in highly secure environment, you will improve and optimise the user experience and organic results as part of a dynamic web marketing team, as well other web specialists across the business.

Qualifications

• Minimum 2 Experience/training Adobe Experience Manager (AEM)
• Minimum 5 Experience/training WordPress
• Good understanding of: HTML, CSS
• Experienced in responsive web design
• Fundamental understanding of CX and UX design
• Experience in B2B marketing
• Adobe Experience manager (AEM)
• WordPress (WP)
• Web Analytics dashboard - Piwick
• A/B testing - VWO
• Screaming Frog
• HotJar
• Experienced in SEO and UX Analysis

Desirable

• Experience working with CDNs and web infrastructure technologies
• Experience of tag management tools such as Google Tag Manager and Adobe Launch
• Experience in conversion rate optimisation (CRO) including A/B and MVT testing
• General awareness of Digital Marketing and integrated marketing campaigns

Additional Information

What you’ll be doing

• Work on local projects for website migrations, optimisations and content improvements
• Ensure the websites follows the latest practices and industry standards including accessibility and SEO
• Work closely with other members of the digital media marketing team and collaboratively across the business in a multi-functional role to capture requirements for the development roadmap
• Proactively identify bottlenecks and blockers to improve our website experience
• Monthly Piwik analysis and reports (web Analytics)
• Wordpress migration and technical support
• Ongoing AEM technical support, SEO and migration
• Generating SEO reports, improvements, recommendations
• Monthly ScreamingFrog SEO audits and reports
• Regular Hotjar reports and campaign page recommendations
• Day to day maintenance on existing sites based on internal and external needs