Digital Marketing Specialist French & English Speaking at Bureau Veritas

Introduction

• Bureau Veritas Testing and Inspections South Africa is recruiting an English French speaking Digital Marketing Specialist to be based in Morningside, and reporting to the Head of Sales and Marketing  Southern Africa.
• The ideal candidate will have also handled email campaigns and done a wide range of content writing and will understand how to mesh well with a team, organize both small and large digital campaigns and projects and should be able to compare the company’s current marketing techniques and offerings with those of competitors and offer competing strategies or solutions and while keeping an eye on data that shows changing trends in marketing.

    Minimum Requirements and Skills

• Proficient in both English and French
• Proven experience as a digital marketing specialist or similar role
• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
• Demonstrable experience in marketing data analytics and tools
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite and CRM) and applications (Web analytics, Google Adwords etc.)
• Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired
• Excellent at executing LinkedIn marketing campaigns over and above day-to-day social media management on the platform
• Well-organized and detail-oriented
• Exceptional communication and writing skills
• Commercial awareness partnered with a creative mind
• Bachelor’s Degree Related to Marketing, Business or English

Job Specification

ACCOUNTABILITIES

• Research industry specifc marketing trends
• Execute campaigns projects with the team to
• Content creation including but not limited to content writing
• Contribute to the creation of creative marketing campaigns across social media, the company website, email and other platforms.
• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
• Work with outside vendors to supplement the work as needed
• Research marekting trends
• Research competitors’ pricing and products
• Decide on appropriate placement of ads
• Determine what content will reach customers
• Publish digital marketing content online
• Implement email marketing campaigns
• Measure digital traffic
• Monitor social media and Google Analytics
• Optimize paid advertising campaigns using SEO and other tools
• Report on the growth and analytics of campaigns to stakeholders
• Scale campaigns to maximize ROI
• Conduct market research to inform campaigns
• Brainstorm and implement experiments and conversion tests
   

Key Behaviours/Competencies

• BV core and business values.
• An understanding of (specialist) industry
• Business Savvy
• Research Ability
• Digital Literacy
• Organized Work Habits
• Composition of Sales Products