Digital Marketing Specialist at Silversoft

About the role

Silversoft is seeking a talented Digital Marketing Specialist to drive our marketing efforts and generate qualified leads. In this dynamic role, you will develop and execute a comprehensive digital marketing strategy, utilizing marketing automation, web technology, social media, SEO, and content creation to drive inbound and outbound initiatives. With your deep expertise in digital marketing, data analysis, and strategic thinking, you will make a significant impact on our company's growth. Join our team and be part of a dedicated growth team, focused on achieving marketing excellence and driving our company's success.

Core Responsibilities

• Develop and execute a comprehensive digital marketing strategy to consistently generate qualified leads for our sales team.
• Deliver leads as per required monthly targets for both inbound and outbound initiatives
• Serve as a thought leader for our brand and content, driving inbound and outbound marketing strategies through web, social media, SEO, content creation and all other required channels.
• Optimise and maintain firm-wide SEO
• Collaborate with cross-functional teams, including product marketing, sales, and customer success, to produce relevant content that meets the needs of both key stakeholders and our target audience.
• Assist with organising events together with our sales team.
• Work with our customers to create case studies and success stories to demonstrate the value of our software solutions.
• Identify and understand the key personas within our target market, and develop messaging and positioning to drive change and establish our company as a leading solution provider.
• Work closely with the leadership team to develop & maintain a rolling twelve-month digital marketing plan. Drive the execution of the campaigns and activities within the plan.
• Manage the company's digital strategy, including web, SEO, content marketing, and social media.
• Manage the company’s marketing automation platform in collaboration with the sales team
• Ensure Marketing contributes and adds value to the customer journey from the initial contact through to sales hand over.
• Collaborate with exco, marketing and product marketing teammates to optimise our website and content marketing (blog, social media assets, and more), as well as maintain the basic functions of our websites.
• Research and monitor competitors
• Use competitive intelligence to inform product positioning and messagingOther related/relevant tasks as directed by the Executive team.

Data Responsibilities

• Research & generate quality market data, including the identification and qualification of quality leads.
• Maintain accurate and up-to-date contact, lead, and opportunity information in our marketing and CRM other key systems.
• Ensure all marketing automation processes are in place and well maintained with data integrity throughout
• Measure and report on the customer journey as it relates to product adoption and usage
• Report on leads, lead forecasts and concluded marketing events/campaigns as required.
• Assist the firm to submit applications & report marketing results to partner/supplier organisations
• Deliver specific lead targets monthly and quarterly as defined by exco and ensure these are handed over to the necessary team members according to the company policy and processes
• Ensure the Marketing Scorecard is delivered as per company policy and deadlines

Job Requirements

• Marketing degree/diploma or equivalent working experience.
• Specific digital marketing qualifications are highly advantageous
• Prior experience in digital marketing, product marketing, and courageously opening doors.
• Excellent written and verbal communication skills --- there is a heavy amount of writing and presenting/selling ideas in this role. Our buyers are C-Level executives from Professional Services firms
• Proficiency in marketing related software tools, including CMS platforms (WiX/Wordpress or similar), email marketing software (Hubspot), web-analytics tools, optimizing conversion paths, and testing buyer stage-specific CTAs.
• Hubspot and CMS experience is highly beneficial
• If you have video production and video editing skills it is a plus.
• Enjoy working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring to life the messaging of our firm across all channels. You are at the centre of our entire organization, constantly interacting with teammates and prospects.
• Thrives in a high-performance environment, with a strong sales team in high demand for leads.
• Be coachable. This is a high-performance environment, consistently growing and learning is key to our firm.