Digital Marketing Technology Specialist at Dentons

About the job

• A unique and rare opportunity to work with the Firm’s global and regional leaders on the creation, development, launch and support of digital tools that support’s the Firm’s go-to-market strategy and deliver engaging digital client experiences that will continue to further differentiate Dentons. This role will focus on supporting our 20+ WordPress blogs from both a functional and administrative perspective. However, the candidate should be prepared to take on additional projects on various digital content management systems including Sitecore.
• The Digital Marketing specialist is a project management role focused on delivering marketing technology solutions in an efficient and innovative forward-thinking manner.
• The team is part of a broader Digital Marketing function which continuously strives to increase profitability, through the collaborative and measured use of integrated, multi-channel digital marketing practices and tools that empower Dentons' marketers, business developers and professionals to generate more leads and acquire new clients.
• Candidates should be able to work on multiple projects simultaneously and be comfortable exploring new technological territories.

Launching new digital properties

• Serve as project manager for launching new digital properties and initiatives
• Own and track project timelines & deliverables and ensure project meets expectations
• Lead with the discovery process on new digital initiatives but be accountable for capturing the business requirements
• Represent the broader Digital Marketing team’s requirements including SEO, performance, web accessibility and usability
• Work with the external developer, in-house Digital Marketing and in-house Design teams to translate requirements into functional specifications including the development of data architectures, sitemaps and wireframes
• Develop and document project success criteria
• Lead quality assurance and user acceptance testing process

Maintaining existing digital properties

• Own the software release life cycle for existing digital properties.
• Be accountable for system up-time and lead escalations during crisis management
• Handle day to day inquires and the prioritizations of bugs, feature requests and improvements

Optimizing digital properties

• Own reporting function across digital properties including development of reports in Google Analytics, Siteimprove, Google Data Studio among other tools.
• Collaborate with other marketers to develop analyses for various online marketing initiatives
• Implement search engine optimization

Optimize the search engine performance and page load time for digital properties

• Promoting digital marketing team
• Serve as a digital marketing technology ambassador for the Firm
• Document common processes and author training manuals
• Provide WordPress training to content authors and editors
• Administer advanced HTML and technology training

Requirements

• Technical Experience and Skills
• Bachelor’s degree with experience with WordPress implementations and administration
• Experience in digital marketing, digital project management, or WordPress implementation.
• Experience working in an Agile environment acting as Project Owner or Scrum Master preferred
• Significant experience working with HTML and CSS
• Experience with at least one programming language such as JavaScript or PHP preferred
• Experience in user interface design, information architecture and user acceptance testing
• Experience working with web accessibility standards required
• Experience working with web analytics, with a particular focus on Google analytics preferred
• Experience with Microsoft Teams a plus
• Experience with Siteimprove a plus
• Project management certifications a plus

Personal Skills / Attributes

• Fluent in English a must
• An understanding of and interest in lead generation
• High level of analytical and logical thinking
• Strong problem identification and problem resolution skills
• Highly organised and able to proactively manage schedules and tasks
• Methodical and thorough with a strong focus on attention to detail, accuracy and an understanding for the need of documents and well-defined procedures
• Energetic, self-motivated and results-oriented
• Able to exercise tact and diplomacy in an organisational setting
• Must show initiative, be proactive and be able to work independently.
• Must be able to communicate complex processes and tasks in simple language that can easily be understood by people with fewer technical skills and knowledge
• Flexibility to work overtime as needed to complete necessary and time sensitive tasks

Benefits

• Principal Working Relationships
• The Digital Marketing team works with and provides support for all areas of the business in Dentons to assist in the delivery of marketing initiatives and client management. These relationships are:
• Marketing / Business Development
• External Technology Vendors
• Information Technology
• Partners / lawyers
• Compliance
• External research agencies / consultants / suppliers