Digital Media Consultant at Spot Money SA

Description

The business opportunity

Rarely does a person have the opportunity to join a disruptive company that will change the way people view the financial services industry. Banking is old school, a chore, it’s expensive and something most of us don’t like doing. It’s time someone changed that and shifted the power from the incumbents to the consumer. After all it's your money, why should you constantly have to pay fees and then pay more fees just for good measure. It should be a value exchange that fits seamlessly into customers lives, imagine banking was as simple as sending a text message.

You have the unique opportunity to be part of the company that’s mission is to deliver on this promise;

Everything you want from banking minus the stuff you don’t from banks.

This role will be the digital media consultant for a fintech at a pivotal time in the business's journey. You’ll be joining a dynamic team of seasoned business, marketing, product and development professionals, as they take the product that they’ve just launched to scale. Spot Money SA is South Africa’s first open banking marketplace that combines payments, digital banking and a personalised marketplace into one “Super App”!

By joining straight after launch, you will be able to influence the Marketing strategy, placing your personal stamp on the business. We can’t lie, being in a start-up is hard, there are going to be long hours, job roles will evolve, and you will be asked to learn and grow with the business. However, this comes with great reward and personal satisfaction.

The role

You will be responsible for the planning, execution, reporting and optimisation of all Digital Media campaigns that underpin the achievement of marketing, product and business KPI’s. This role has the mandate to leverage best practice Digital Media strategy across paid advertising channels including but not limited to, Google Search, Display and UAC. Facebook Lead and App Campaigns. App Store Media (Google Play Store, Apple App Store, Huawei App Gallery) and Affiliate media channels. You will be equipped with the right tools, systems, research and behavioural analytics allowing you to deliver results through a truly data and customer insights led approach

Requirements

What will you do?

Core Responsibilities:

• Develop and execute Digital Media Campaigns aligned to the businesses go-to-market strategy.

• Monitor, analyse and optimise all Digital Media activity based on the performance relative to business plan targets and KPI’s.

• Use your ROI-driven mentality to decrease our acquisition cost, increase lifetime value and increase the number of quality leads.

• Plan and implement tactical demand generation marketing programs in support of specific campaigns.

• Report on key performance indicators, current optimization efforts, and opportunities for improvement.

• Work with the marketing team to grow and optimize our search and social media campaign portfolio through testing (A/B and/or Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, new target segments

• Create a detailed blueprint for prioritizing improvements and optimizing channels.

• Support Sales & Product Marketing teams to help align earned vs paid initiatives to increase ROI.

• Partner with highly skilled product, support, business, and technology teams to deliver on the business vision.

• Work within a defined budget, targets and KPI’s.

• Manage your deliverables through effective project planning and execution.

• Remain up to date with the terminology, concepts, and best practices of the industry.

• Assist the team to ensure that expectations are well understood and communicated.

Experienced required

• Min of 3 years in a similar role.

• A demonstrated record of planning and execution in a similar role.

Qualifications required

• Degree or post-graduate qualification in a related discipline.

What you need to Succeed

• Experience with Mobile and App marketing best practices.

• Proven ability to interpret Digital Media results and make data-informed decisions.

• Proven knowledge of the Digital Media landscape with an ability to adapt as it evolves.

• Domain knowledge in the payments, finance or similar fields is desired.

• Experience working with diverse and multidisciplinary teams.

• Experience working with multiple providers and systems.

• Handle multiple projects simultaneously, deliver on tight deadlines and stretch KPIs.

• Constantly benchmark our performance against leading world class businesses.

• Proven organisation and collaborative skills to balance divergent priorities.

• Positive and empathetic attitude with a proven ability to work well with and lead teams.

• Excellent written communication skills: grammar, sentence structure, and spelling.

• Strong computer literacy with an ability to learn new applications quickly.

Benefits

Perks Include

• Competitive market related salary

• Flat structure

• Flexi hours

• An environment that fosters personal growth and

• Being part of a business that you can be truly proud of.