Digital Paid Media Specialist - Roodepoort at Clover S.A. Proprietary Limited

Requirements

• Relevant experience in applying job related concepts, techniques and processes at the required level
• Business English: Fluent
• Experience in digital media/advertising across channels (search, social, display, and mobile, etc.)
• Computer literacy (Advanced)
• Experience working in Microsoft Suite (including Excel, PowerPoint, etc.)
• Experience with analytics platforms (Google Analytics, Adobe Analytics, etc)

Competencies

• Must be a team player 
• Proactive and action orientated 
• Achieve results effectively 
• Collaborate with others to achieve a common objevtive 
• Brings a strategic contribution 
• Ability to plan and organize
• Ability to manage projects 
• Ability to negotiate

Duties and Responsibilities

Campaign Implementation        

• Successfully implement social campaign set ups
• Record and report on budget spend accurately
• Manage programme execution and financial performance while ensuring delivery of Key Performance Indicators
• Implement media plans
• Utilise ad management interfaces and bidding tools (Google, Facebook/Instagram, Twitter, Snapchat, Programmatic Ad Tech platforms) effectively

Media Planning

• Coordinate and lead digital media planning
• Gain and maintain insight into new digital channels and provide input into their effective utilisation by brands when they become available and are relevant
• Support brand teams with digital transformation and adoption for their relevant brands in line with the overall strategy
• Analyse performance, changes and develop best practice insights for the brands in line with digital space
• Coordinate and guide the agreement of KPIs for campaigns and budgets if they are not pre-defined
• Research new and exciting digital media opportunities to future proof brands in the digital platform space
• Identify the right audiences and channels for campaigns
• Effectively manage media channels to deliver on cost, quality and timing targets
• Lead creative thinking on campaign execution using multiple digital media channels

Digital Media Optimisation       

• Review live data and recommend changes to affect overall campaign performance
• Increase conversion rates and drive marketing-qualified leads
• Optimise the lead-to-customer conversion rate
• Proactively use optimisations and insights for future campaigns/iterations

Deliver Reporting          

• Derive insights and propose tactics and recommendations
• Propose changes and channel experimentation for enhanced results
• Ensure effective monthly budget tracking and reporting
• Ensure spend is in-line with budget