Digital & Social Media Analyst at Ogilvy South Africa

YOUR MAIN RESPONSIBILITIES:

• You will be responsible for reporting on social media activity across the social media landscape for multiple European markets.
• Analyse social and digital data through a set of tools (Social Listening tools like Synthesio, Brandwatch, Sprinklr, Competitive Analysis tools like Rival IQ, Audience Analysis tools like Profiler or Global Web Index, Trends and Search Analysis tools like SEMrush etc.) based on a client briefing.
• Develop custom approaches leveraging available data sets and technologies to deliver on actionable insights to inform strategic recommendations.
• Support planners in developing data-validated strategies bringing data richness to what consumers, communities or creators are ‘saying’, ‘sharing’ and ‘searching’ online.
• Design insightful reports and audits with strategic recommendations.
• Deliver high-quality service to local and international clients.
• Collaborate with WPP and external data providers.
• Client facing for the presentation of your reporting work.

YOUR TRACK RECORD SHOWS:

• 2 to 6 years of experience in Social/Digital Data Analytics, Insights and Digital/Social Strategy (seniority level to be determined based on your background and experience).
• Strong research and analytical skills - understand how to apply qualitative and quantitative learnings and turn them into actionable insights
• Comfortable using social and digital monitoring technologies such as Sprinklr, Brandwatch, Meltwater, SEMrush, etc.
• Expert in the understanding of social media and established understanding of the wider digital communication landscape.
• Ability to work effectively, proactively and seamlessly amongst a global, integrated agency team.

MUST-HAVE:

• Sprinklr expertise
• Always-on reporting, analytics and insights generation.
• Expert spreadsheet and data analysis capabilities
• A strong understanding of today’s social media landscape.
• A strong understanding of Social media performance metrics/KPIs for both organic and paid media.
• Strong reporting and visualisation skills

NICE-TO-HAVE:

• Always-on social listening analysis and insights generation.
• Cultural tracking (including trends) and insights generation for always-on and campaign use.
• Dashboarding, data collection and data visualisation experience